Hankook Tire Launches iON Evo EV Tires in the US

Hankook Tire Launches iON Evo EV Tires in the US

Hankook Tire America launched the company’s first tires specifically designed for electric vehicles (EVs) in the US. The iON evo AS and iON evo AS SUV are built with Hankook’s “EVolution” technology, which focuses on tread wear, noise reduction and unique grip performance for EVs, said the company.

Rob Williams, senior vice president of North America sales, said now is the right time to introduce Hankook EV tires to the US market because of the push from car manufacturers to exclusively produce EVs by 2030.

“The North American EV segment is one of the fastest-growing sectors of the automotive industry,” said Williams. In fact, according to the recent Hankook Tire Gauge Index, a survey of Americans’ driving habits, nearly half (46%) of Americans now plan to purchase or lease an EV within the next five years.

“We know that if they [consumers] experience the Hankook iON evo all-season product that it will catch on,” Williams said. “We’ve really identified every key category of what an EV vehicle needs on our iON evo tires.”

Hankook says the new tires are designed to meet the demands of EVs in all seasons, with noise-proof technology, even tread wear, enhanced mileage and increased grip and rigidity.

Williams said that though Hankook has released EV products in Europe, rigorous testing was done on the iON evo AS and iON evo AS SUV to ensure the tires are ready for American roadways. Hankook put the tires to the test at its new test track in South Korea, which Hankook has billed as Asia’s largest test track.

The new tires are built with Hankook’s “EVolution” technology, a compound composed of a high-concentration of silica and eco-friendly materials that are designed to evenly spread road pressure to extend tire life and provide healthier tire conditions. The tread pattern and belt were also enhanced to ensure the tires will not only wear better but also provide noise reduction.

“[Hankook has] a high degree of confidence in the way this tire was built,” Williams added. “It can perform not only from a mileage standpoint but also from the noise reduction that you get with an electric vehicle. Obviously, the torque and the takeoff, and the way the battery is positioned, require a tire with very low rolling resistance. The fact of the matter is when you own an electric vehicle, you want the tire and the vehicle to perform. That’s exactly what this tire is built for.”

To bear the extra EV weight, Hankook said iON evo AS and iON evo AS SUV are built with its EV Contour Technology to increase lateral and cornering rigidity, advancing grip performance, said the company.

Hankook’s EV tire technology is also being developed at the pinnacle of electric motorsport: the ABB FIA Formula E World Championship, where the Hankook iON race tire makes its debut in race conditions in January 2023.

“A lot of the technology that went into building the tires for the Formula E tire are technologies we used in the iON evo tire as well,” Williams said. “That is part of the adaptation for us to sponsor the Formula E, as well as have Hankook’s iON EV tire rollout roughly at the same time.”

The Hankook iON evo AS SUV is available in 20 sizes ranging from 18 to 22 inches, while the iON evo AS is available in six sizes ranging from 18 to 21 inches. Both tires come with a 50,000-mileage warranty.

You May Also Like

Plant-Based Rubber Innovations Fuel Sustainable Tire Growth

Many alternatives – soybeans, dandelions, tomatoes, moss and much more – are being studied and used in potential future products.

Goodyear tire soybean oil

With future automobiles leaning toward autonomy and digital connectivity, the tires that carry those vehicles also are expected to upgrade their level of intelligence and electronics. However, the nuts and bolts of tires – their chemical and physical makeup – will also likely evolve via new materials and compositions.

Materials science is an area of tire development where the industry has shown incredible ingenuity and perseverance in recent years. While petroleum, steel and various fibers will continue to be used in the composition of tires, many alternatives – soybeans, dandelions, tomatoes, moss and much more – are being studied and used in potential future products.

Winter Tire Market Flat, But EV-Specific Products Bring Opportunity

Affected by pandemic supply chain disruptions and the uptick in sales of all-weather tires, the winter tire market in the U.S. has been largely flat in recent years. Despite the expectation that this will continue, tire dealers in snowy regions like the northern U.S. and Canada still should plan ahead to meet consumer demand in

Tires for Pickup Trucks are Picking Up Speed

In recent years, the pickup truck market has grown in more ways than one. While the number of vehicles in the segment continues to climb, the versatility expected of pickups is also on the rise. Related Articles – Vredestein Enters LT Segment in N.A. With Pinza A/T Launch – Sneak Peek: Kenda Tire’s Next-Gen Mud-Terrain

Vredestein Enters LT Segment in N.A. With Pinza A/T Launch

While the Vredestein Pinza A/T aims to appeal to SUV and light-truck drivers in North America, Apollo Tyres says the brand will carry on its European legacy.

Vredestein Pinza A/T Apollo Tyres
Sneak Peek: Kenda Tire’s Next-Gen Mud-Terrain Tire

The Kenda Klever M/T2 is a second-generation tire that features Kenda’s T3 Triple Threat sidewall, an optimized tread compound and interlocking tread blocks for aggressive off-road performance, Kenda says.

Kenda Tires booth SEMA 2021

Other Posts

How Old is Too Old for Tire Shop Equipment?

When we asked tire dealers what the No. 1 reason was for their last shop equipment replacement, updated technology was the No. 1 answer.

RwtN-Featured-Image-EP22 (1)
Characteristics of UHP Summer Tires

Find out more about the tire technology characteristics that make UHP summer tires superior for speed.

Hankook Tire Announces ‘Great Catch Rebate’

The Hankook Tire Great Catch Rebate includes six of Hankook’s premium passenger and light truck SUV lines.

H/T vs. A/T Tires: How to Guide Your Customer

Your guide on deciding if highway tires or all-terrain tires best suit your customer’s needs.

HT AT tires