light truck tires Archives - Tire Review Magazine
American Omni Trading Adds New Sizes to Lancaster PLT Tire Lineup

AOT is expanding its PLT offering for the Lancaster brand with the addition of 33 popular sizes across multiple product lines.

lancaster-combo tires new sizes
Continental Issues Voluntary Exchange Program for PLT Tires

Continental announced a global voluntary exchange program for a total of 7,103 tires from different product lines. In the US market, a total of 2,937 tires are eligible for the exchange program that was sold through the tire replacement business or are still in tire dealers’ inventories. Continental said the tires may experience sudden air

Vredestein Enters LT Segment in N.A. With Pinza A/T Launch

While the Vredestein Pinza A/T aims to appeal to SUV and light-truck drivers in North America, Apollo Tyres says the brand will carry on its European legacy.

Vredestein Pinza A/T Apollo Tyres
Gallery: 2021 Kenda Light Truck Boot Camp

This year, Kenda’s sales team took more than 100 dealers from Phoenix to Prescott, Arizona on an off-road trail called, “Backway to Crown King.” Take a look at photo from the ride-and-drive.

Kenda Light Truck Boot Camp Gives Dealers Hands-On Experience

Kenda took its dealer and distributor partners off road in the winding, rocky and muddy roads of the Arizona mountains to gain first-hand experience with Kenda’s product line compared with its competitors.

Pirelli Announces Price Increase for Car, Light Truck Tires

The company says price increases of up to 8% will take effect on Oct. 1 and will vary by line and tire size.

Video: Growth in the H/T Tire Segment

Tire Review’s Mary DellaValle has tips to capitalize on the H/T tire trend, from the Tire Review Continental Tire Garage Studio at Babcox Media.

Bridgestone Rolls Out New Tires, Eyes Top Spot in UHP Segment

These enhancements to the Bridgestone product portfolio will help its dealers make and keep satisfied customers for life, said the company.

bridgestone new tires 2021
Shifting Consumer Behavior Reshapes PLT Tire Segments

COVID-19 continues to impact PLT tire segments, but with this comes an opportunity to deliver a seamless customer journey.

Bridgestone Rolls Out Firestone Destination LE3

The Firestone Destination LE3 covers 87% of the light trucks, SUVs and CUVs on the road today, Bridgestone says.

Firestone Destination LE 3
Nokian Tyres Releases One HT Light Truck/SUV Tire

The company says the Nokian One HT is a light-truck and SUV tire stocked with new technology to provide comfortable, rugged and sustainable driving.

American Muscle: Nokian Tyres Launches Nokian One HT for Pickups, SUVs

Driving American-made SUVs and pickups, dealers took the Nokian One HT – Nokian Tyres’ newest light truck tire – to the limits driving through rural Tennessee highways and the Cherokee National Forest.

Nokain One HT woods