Vredestein Enters Light Truck Segment in N. America With Pinza A/T

Vredestein Enters LT Segment in N.A. With Pinza A/T Launch

While the Vredestein Pinza A/T aims to appeal to SUV and light-truck drivers in North America, Apollo Tyres says the brand will carry on its European legacy.

After years of testing its performance in different climates across three continents, Vredestein is unveiling its Pinza A/T tire range in North America — a pick-up truck and SUV all-terrain tire that’s capable yet comfortable, according to Abhishek Bisht, assistant vice president of the Americas at Apollo Tyres.

“When we brought the Vredestein brand to North America a little over a year ago, we introduced a range of passenger-car tires that were developed specifically for the unique needs of drivers in this market,” Bisht said in a news release. “In the year since, we have been lauded by customers, media and independent testing authorities for the quality, value and performance of our products. Our expansion into the all-terrain category with the comfortably rugged Vredestein Pinza A/T is a moment worthy of celebration.”

To kick off the launch, the company recently debuted the Pinza A/T flashing across billboards in Times Square.

RELATED: Vredestein Pinza A/T Debuts at Times Square

As Bisht said, the Vredestein Pinza A/T went through multiple rounds of testing to ensure it was a truly balanced all-terrain tire offering.

“We tested multiple specifications and designs,” he said. “[It took] hundreds of thousands of miles of on and off road driving to get the product to where it is today.”

Abhishek Bisht, assistant vice president of the Americas at Apollo Tyres, said the Vredestein brand is known in Europe for quality, reliability and aesthetics and the company will translate that to the American market.

The product today features an aggressive tread design and quiet on-road performance while also delivering durability to venture off-road, the company said. The tire will initially be available in 47 sizes, which includes 22 light truck sizes, and 15 additional sizes will be launched later on in 2022. The Pinza A/T rollout marks Vredestein’s entry into the pick-up segment, and the tire is available in both metric and LT variants, Bisht added. The Pinza A/T is now available for purchase in the Americas.

Some of the key features of the Vredestein Pinza A/T include:

  • Available in both metric and LT variants
  • “Silent Groove” and multi-pitch technology for quieter operation than competing all-terrain tires, according to Bisht;
  • Stone ejectors and three-ply triplex casing for enhanced durability and protection against external damage;
  • A jagged-edge shoulder design that delivers rugged aesthetics and full capability in mud, sand and snow;
  • An interlocking sipe design that provides tread stability;
  • A severe snowflake rating.
The Vredestein Pinza A/T is an all-terrain tire for pick-up trucks and SUVs.

Bringing Vredestein’s European roots to the Americas

According to Bisht, “Vredestein brings the finesse and refinement of European lineage and design to the American consumers. The commercial solutions, the marketing communications and the product development are all going to be bespoke for the U.S. and the brand will always have the European sophistication to top it off.”

The company aims to maintain what the Vredestein brand is known for in the European market — quality, reliability and aesthetics — and translate that to the American market as it continues to spread its reach among tire dealers, Bisht added.

You May Also Like

Yokohama to supply Advan Sport V107 tires for BMW X7 SAV

The 22-inch size tires for the BMW XM are supplied with either performance or high-performance specifications.


Yokohama Rubber is supplying its Advan Sport V107 tires to the BMW Group as an original equipment (OE) on the BMW X7 Sports Activity Vehicle (SAV) and the BMW XM Plug-in-Hybrid SAV, currently available from the German automaker. Three types of size combinations will be supplied: HL275/35R23 108Y (front) and HL315/30R23 111Y (rear), common to the BMW X7 and BMW XM, as well as 275/45R21 110Y (front) and 315/40R21 115Y (rear), and 275/40R22 107Y (front) and 315/35R22 111Y (rear) for the BMW XM. The 22-inch size tires for the BMW XM are supplied with either performance specifications or high-performance specifications, Yokohama Rubber said.

Last-mile delivery demand continues to grow, boosting the tire market

Tire dealers are in an ideal position to grow their commercial business and increase profits.

GRI adds 11 SKUs to agriculture and construction tire segments

The expanded portfolio includes tires for implement and flotation machinery in agriculture and skid steers in the construction category.

New Continental whitepaper gives insight into tire testing

The Continental whitepaper also sheds light on the development and use of current test methods for the manufacturer.

EV tire market evolves to meet driver demands

Dedicated EV replacement tires are optimized for range, tread life and reduced road noise.


Other Posts

Apollo Tires US recalls certain Vredestein, Quatrac tires

Dealers will replace the tires free of charge.

SUV/CUV tires continue to grow and adapt

Ask the customer questions to learn their routine and the type of performance they look for in CUV or SUV tires.

Apollo Tires US opens new Atlanta, GA office

Vice Chairman & Managing Director, Neeraj Kanwar, led the inauguration of the new office.

Firestone adds sustainably-sourced raw materials to Indy 500 race tires

Firestone Firehawk Indy 500 race tires for this year’s event include two ISCC Plus-certified monomers produced from waste residue of palm oil processing.