Sumitomo Rubber North America Inc.’s Falken Tires brand has launched a new integrated marketing campaign –“Grip the Moment” – that highlights adventures and activities people access by driving on Falken tires.
“Grip the Moment is a perfect slogan to carry out our marketing efforts,” said Rick Brennan, vice president of marketing for Falken Tires. “Our tires are engineered to grip some of the most challenging on and off-road environments, and we want to relate that same idea to our consumers.”
The campaign will feature professional athletes in adventure driven sports, which will be promoted on broadcast, digital and social media platforms. Falken will also optimize brand exposure through its partnership with Major League Baseball.