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Falken Announces New ‘Grip the Moment’ Athlete

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falken_maliamanuelFalken Tire Corp. has partnered with professional surfer Malia Manuel as part of its “Grip the Moment” campaign.

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Partnering with top adventure athletes, the “Grip the Moment” campaign celebrates the passion, ambition and determination of both the sponsored athletes and the Falken brand, the tiremaker said.

“I’m extremely excited to partner with Falken Tires,” said Manuel. “Not only because of the adventurous and creative individuals behind the brand, but because they embrace who I am and what I love to do in the ocean and outdoors.”

Born and raised in Hawaii, Manuel has been ranked as a top 10 surfer in the world the past two years. She is the youngest winner of the US Open of Surfing event and her career highlights include winning the 2003 National Championship, being named the 2012 ASP Rookie of the Year, five World Series wins, and much more.

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