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Bridgestone Uses Olympic Partnership in Incentive Programs


Bridgestone Americas has unveiled an Olympic-related training and sales incentive program for its Bridgestone Affiliated Retailer Nationwide Network.

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The program, which is now live at, is designed to inform and inspire the more than 5,000 Bridgestone dealer associates in the U.S. around the upcoming Rio 2016 Olympic Games, the tiremaker said.

The new Olympic Games curriculum includes a course on Olympic history and the company’s Worldwide Olympic Partnership, followed by an interactive product education and incentive training course.

“Just as we are committed to supporting the Olympic movement, we are committed to supporting the associates across our dealer network,” said John Baratta, president of consumer tire replacement sales at Bridgestone Americas. “We strive to consistently create engaging and exciting opportunities that put our tire dealers and their sales associates in the best position to succeed. These new programs not only will celebrate and inspire their performance, but it will also give Bridgestone affiliated dealers an opportunity to bring the Olympic spirit to life in their stores.”

Bridgestone has also launched a consumer sweepstakes program tied to the Olympic Games. From July 25 through August 21, consumers can receive rebates and instant win opportunities on select Bridgestone tire purchases. Prizes include gold, silver and bronze-level prepaid Visa gift cards ranging up to $10,000 daily. Dealer associates who have completed the Olympic-related training can also earn a Bridgestone Visa prepaid card when consumers earn a gold, silver, or bronze-level prepaid Visa at their location.


Bridgestone Corp. announced its official Worldwide Olympic Partnership in June 2014 that extends through 2024.

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