Autoshop Solutions Releases ROI tool in Protractor Partnership

Autoshop Solutions Releases ROI tool in Protractor Partnership

Autoshop Solutions has partnered with Protractor, allowing shops with its software to see actual return on investment in their marketing.

Autoshop Solutions says its newly launched ROI integration tool is the product of this partnership. According to the company, the tool pulls Protractor data into Autoshop Solutions’ dashboard, matching marketing data with the repair orders from the Protractor SMS. The outcome is real-life results on how marketing dollars are being spent, showing clients where the business came in and how to tie it to an actual customer.

According to Autoshop, other features of the ROI integration tool include tracking when a customer found the shop online to when they became an actual shop customer. It also shows total calls, new customers and marketing revenue by medium and source (organic traffic, paid search, and produced social). The new feature is only available through a handful of competitors offering similar ROI functionality.

You May Also Like

VIP Tires & Service, Joe’s Tire Shop launch customer appreciation promotions

Promotions will be running through Aug. 21.


Joe’s Tire Shop and VIP Tires & Service hosted a customer appreciation event on July 10 in Waterbury, Connecticut. The event marked the start of promotions running through Aug. 21. The promotions include $50 off any service costing more than $100 and "Oil Changes for Education," where all proceeds from Valvoline oil changes, priced at $10, will be donated to Waterbury Public Schools. Diesel oil changes are not included in the promotion.

ASE to provide a testing and certification program for xEV high-voltage safety

Once the test is passed, the test-taker receives an electronic credential and a certificate.

BKT becomes member of the Global Platform for Sustainable Natural Rubber’

GPSNR brings together natural rubber producers, traders, tire manufacturers and other industry partners to promote sustainable solutions.

OTR-tire-feature-– BKT-Earthmax-Sand-Pic-1400
PRT launches 28 new complete struts in North America

These products expand coverage to nearly 6 million vehicles.

Doran releases 360OTR tire monitoring system

The system can be integrated with telematics devices to provide off-vehicle communications of tire pressure and temperature data.

Other Posts
Akebono names new regional sales manager

Erick Kinnunen joins Akebono with more than 40 years of experience in aftermarket sales, training and management.

TEXA runs car diagnostic tool promotion

The promotion is active through Aug. 31.

ATD opens regional distribution center in McDonough, Georgia

The new facility will support 22 distribution centers across Georgia, Florida, Alabama, Louisiana, Mississippi and Tennessee.

GRI expands footprint in South America

GRI said its goal is not just to sell specialty tires, but to contribute to the region’s growth through its focus on sustainability.