Bridgestone Partners with U.S. Olympic, Paralympic Athletes - Tire Review Magazine

Bridgestone Partners with U.S. Olympic, Paralympic Athletes

TeamBridgestoneBridgestone Americas Inc. is partnering with six U.S. Olympic and Paralympic hopefuls for the Rio 2016 Olympic Games, who will represent the brand as members of “Team Bridgestone.”

As part of the partnership, Meb Keflezighi (track & field, marathon), Cullen Jones (swimming), Aly Raisman (gymnastics), Kelley O’Hara (soccer), Khatuna Lorig (archery), and Will Groulx (para-cycling) will participate in both employee and consumer-facing communications and marketing efforts leading up to and during the Olympics. The athletes will also receive financial support and access to Bridgestone’s cutting-edge products and technologies, the tiremaker said.

Four-time track and field Olympic gold medalist Michael Johnson has also partnered with Bridgestone to serve as the “coach” of an internal program to offer performance-based training and inspiration to Bridgestone’s retail employees.

“Athletes are the driving force of the Olympic Games and represent the heart of the Olympic Movement,” said Gary Garfield, CEO and president of Bridgestone Americas Inc. “They are also Bridgestone customers who drive to and from their daily training sessions and, like Bridgestone tires, are built to perform – no matter the weather conditions or the distance.”

Bridgestone Corp. announced its official TOP Worldwide Olympic Partnership with the International Olympic Committee (IOC) on June 13, 2014, and will make a long-term commitment to the Olympic Movement through 2024.

To learn more about Team Bridgestone visit BridgestoneAmericas.com.

You May Also Like

Goodyear names new Americas unit president

Ryan Waldron joined Goodyear in 2003, serving in leadership roles in finance and supply chain for multiple North America business areas.

Goodyear-Ryan_Waldron

The Goodyear Tire & Rubber Company has named Ryan Waldron as president of the company's Americas business unit, reporting to Chief Executive Officer and President Mark Stewart. He succeeds Steven R. McClellan, who retired on April 1.

"At Goodyear, our customers are at the center of everything we do, and in Ryan Waldron, we have a customer-centric, execution-focused business leader with a deep understanding of both the marketplace and all aspects of our business, as well as a proven track record of delivering results," Stewart said. "I am thrilled to announce him as president of Goodyear's Americas business and have enormous confidence that under his leadership, both the company and our customers will reach even greater levels of success."

Autel Energy Showcases EV Charging Solutions, Electrified Bronco at CES

At CES, Autel Energy showcased its suite of EV charging solutions and an electrified 1969 Ford Bronco.

Autel-U.S.-Enters-EV-Charging-solutions-Industry
2019 Newsmakers: Bridgestone Americas

Nearly all products in the Firestone family of tires have been upgraded over the past three years, and Bridgestone is on track to have all of its consumer tire portfolio across both the Bridgestone and Firestone brands either upgraded or replaced by the end of 2020.

Bridgestone-Newsmakers-800x400
2019 Newsmakers: Nokian Tyres

Nokian Tyres opened its first U.S. manufacturing facility and launched numerous new products. See what’s in store for 2020.

Newsmakers-Nokian-800x400
2019 Newsmakers: Nexen Tire America

Nexen Tire opened its North American Technology Center and debuted the Roadian GTX. Find out what’s in store for 2020.

Nexen-Newsmakers-800x400

Other Posts

Cosmo Tires to include 40,000-70,000 mileage warranty on all PLT tires

Cosmo will continue its portfolio expansion later this year when it launches its new Gripit X/T, Rockit R/T, and Cosmo Kurrent.

PLT-TIre-Fitments-Sourcebook
Yokohama Rubber holds groundbreaking for Mexico tire plant

The facility is set to begin production in early 2027 with a planned annual output of five million tires.

Yokohama-Mexico-Groundbreaking-event
TIA chooses Planet Hollywood for SEMA pre-show events

TIA’s pre-show events, encompassing the annual membership meeting and cocktail reception, will happen at Planet Hollywood Resort & Casino.

Dick-Guck-TIA-SEMA-Press-Conf
RNR Tire Express honors the legacy of franchisee Richard Rose

Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

RNR-Tire-Richard-Rose