TIA has released “Tire Safety Starts with TPMS,” the second in a series of consumer educational videos slated for 2013.

The video is a 5-minute overview of the safety benefits associated with TPMS and knowing when tires are underinflated.

“When the TIA board voted to change the association’s tag line to ‘Tire Safety Starts Here,’ we intentionally made a statement regarding the direction of the organization,” said Randy Groh, TIA president. “Our technician training programs continue to be the backbone of the association, so the addition of consumer education videos compliments our areas of expertise and supports the concept of improving tire safety.”

TIA’s first educational video, “Tire Safety Starts with Proper Tire Repair,” debuted in March and is available on YouTube on the channel Tire Safety Starts Here. The newest video will also be available on this channel. Videos are also available on the Tire Safety Starts Here Google+ page.

All of the “Tire Safety Starts with ___” videos are available for free download, reproduction, rebroadcast and distribution. Companies are encouraged to provide direct links to the videos on the YouTube or Google+ channels for customers, TIA said.

For more information on utilizing or distributing TIA’s consumer education videos, contact Donna Sage at [email protected].