Continental Tire the Americas is expanding its soccer sponsorship, signing with the North Carolina FC and North Carolina Courage.
As part of the sponsorship, the Continental logo will appear on the back of both men’s and women’s jerseys. Additionally, the tiremaker will receive in-stadium exposure at the team’s home stadium WakeMed Soccer Park, located in Cary, N.C.
“We’re proud to add the North Carolina Football Club’s men’s and women’s teams to our robust soccer platform,” said Travis Roffler, director of marketing for Continental Tire. “The growth of soccer in the U.S. has been phenomenal and we’re pleased to continue growing our program with the addition of a professional club right in our own backyard.”
The sponsorship is in addition to Continental Tire’s long-standing partnership with Major League Soccer (MLS) and U.S. Soccer as an official partner and the official tire.
