Yokohama Tire has partnered with Crandon International Raceway, making Yokohama the “official tire” of the off-road facility.
“Yokohama is proud to have finalized our exciting new partnership with iconic Crandon International Raceway,” said Fardad Niknam, Yokohama senior director of consumer product planning and product marketing. “The partnership is another significant stake in our off-road racing activities, and it’s at one of the sport’s most recognized and iconic venues. It’s the ideal place to highlight our rugged Geolandar line of light-truck tires. Fittingly, 2019 represents the 50th anniversary of Crandon, as well as Yokohama Tire in the United States.”
The agreement begins at the upcoming Crandon Forest County Potawatomi Community Brush Run races and includes the rebranding of the track’s red and white barn, as well as other track signage and on-site hospitality.
Yokohama is also supporting several trucks in the Pro 2 category of the upcoming 2019 Lucas Oil Midwest Short Course League season. Yokohama’s Geolandar M/T G003 tire will be on several Pro 2 entries, including 2011 Crandon AMSOIL Cup winner Chad Hord. The No. 23 Chevy of Kevin Hanegraff and the two Fast Motorsports Group trucks of No. 40 Scott Voge and No. 42 Bob Brand will also be on the M/Ts.