Yokohama to sponsor the Bass Pro Shops Bassmaster Classic Tailgate

Yokohama to sponsor the Bass Pro Shops Bassmaster Classic Tailgate

The event, part of the Bassmaster Classic Expo, is March 21-24 in downtown Tulsa, Oklahoma and Grand Lake.

Yokohama Tire will be the presenting sponsor of the “Bass Pro Shops Bassmaster Classic Tailgate Driven by Yokohama Tire.” The event, part of the Bassmaster Classic Expo, is March 21-24 in downtown Tulsa, Oklahoma and Grand Lake. Team Yokohama member and veteran racer Travis Pastrana will be fishing in the Pro/Am Tournament alongside professional angler Scott Martin.

“We’re thrilled to come on board as a partner with the Bassmaster Classic Tournament,” Andrew Briggs, Yokohama Tire’s VP of marketing and product management, said. “It’s a great opportunity to connect with their passionate and engaged fan base about our wide range of tires. We’re really looking forward to getting out to this year’s event, interacting with both the fans and anglers and showing what Yokohama is all about.”

Yokohama said it will have an outdoor experiential activation at the event’s tailgate and live set area, which will include an autograph session with Pastrana, tire giveaways, a GeoLandar tire line and vehicle display, including an Ultra 4 race truck driven by Levi Shirley, along with truck builds by partners like Complete Customs.

You May Also Like

PRT launches 28 new complete struts in North America

These products expand coverage to nearly 6 million vehicles.

PRT-28-new-struts-1400

PRT has released 28 new complete struts in North America, representing nearly 6 million vehicles in new coverage. PRT said the new applications of the component are designed for light vehicles, SUVs and pickup trucks. The new products include models such as the Hyundai Elantra GT, Mercedes CLA 250, Subaru Outback and Toyota Tacoma, as well as new applications such as the 2022 Honda Ridgeline.

Doran releases 360OTR tire monitoring system

The system can be integrated with telematics devices to provide off-vehicle communications of tire pressure and temperature data.

Doran-4-tire-monitoring-system
Akebono names new regional sales manager

Erick Kinnunen joins Akebono with more than 40 years of experience in aftermarket sales, training and management.

Akebono-regional-sales-manager
TEXA runs car diagnostic tool promotion

The promotion is active through Aug. 31.

TEXA-promotion
ATD opens regional distribution center in McDonough, Georgia

The new facility will support 22 distribution centers across Georgia, Florida, Alabama, Louisiana, Mississippi and Tennessee.

ATD-Georgia-Facility-Outside
Other Posts
Yokohama Tire releases the GEOLANDAR A/T4 G018 tire

Over 50 LT-metric sizes are expected to be available by year end and more than 130 Euro-metric and LT-metric sizes are planned.

Yokohama-Geolandar-AT4
GRI expands footprint in South America

GRI said its goal is not just to sell specialty tires, but to contribute to the region’s growth through its focus on sustainability.

GRI-team-South-America
Aperia’s Halo Tire Inflator accrues over 100 billion miles

The company said its Halo Tire Inflator has saved over 716,000 metric tons of CO2.

Aperia-Halo-Tire-Inflator
Electronic Specialties releases Pro Auto Test Lead Kit

The kit includes a full range of accessory test leads designed for automotive, heavy-duty and marine electrical troubleshooting

Electronic-Specialties-Test-Lead-Kit