Toyo Tires Celebrates 10 Years of Treadpass at SEMA

Toyo Tires Celebrates 10 Years of Treadpass at SEMA

Toyo debuted 30 vehicles and is collaborating with artist Blue the Great on live art installation at the annual SEMA showcase.

Toyo Tires is displaying its Toyo Tires Treadpass lineup for the 10th year at the SEMA Show in Las Vegas, Nevada. Located between the Central and South Halls of the Las Vegas Convention Center, Toyo said Treadpass is the largest concentration of vehicles and builders at the show and has continued to be a popular destination for SEMA attendees. Thirty vehicles made their world debut at Treadpass this year.

“Treadpass returning for its 10th year is a testament to Toyo’s dedication to delivering a spectacle at SEMA,” said Stan Chen, senior manager, events, sponsorships and motorsports, Toyo Tire U.S.A. Corp. “We are fortunate to work with artists and builders that share the passion we have for the automotive industry.”

Artist Blue the Great is collaborating on an art installation across the street, combining his creative designs with live painting on a Jeep Wrangler Rubicon. Toyo said Blue is known for his signature mummy design style, a common feature in his works, and his art has been notably featured in various Kendrick Lamar projects.

Toyo Tires said it also brought back its limited-edition pins in collaboration with Leen Customs. The 10 pins featuring new Toyo Tires vehicles will be distributed at designated times during the show and schedules for the pins will be available at the Toyo Tires Treadpass.

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