As promised, Toyo Tire & Rubber Co. has used its new partnership with A.C. Milan in advertising materials. On Nov. 12, the tiremaker released a promotional video on YouTube featuring soccer players Montolivo, Menez, Rami and Honda from A.C. Milan competing in a city alley race against an Audi R8.
“We wanted to express how we as a tire manufacturer can be playful and at the same time a serious competitor, just like the A.C. Milan stars. We believe the video not only achieves that, but also captures the joy and beauty of driving with high performance auto gear,” said Haruhiko Kitagawa, company spokesman.
The soccer players dribble and pass a soccer ball as they run through the streets and rooftops of Milan to take on an Audi R8 equipped with “Proxes T1 Sport” high-performance tires. The video leaves viewers wondering, who will win?
Toyo will serve as one of A.C. Milan’s premium sponsors through 2016.