Toyo Tire & Rubber Co. as reached an agreement with A.C. Milan (Associazione Calcio Milan) to serve as the soccer club’s premium sponsor, lasting until June 2016.
The tiremaker said supporting A.C. Milan will provide significant advantage for the Toyo brand in markets impassioned for soccer, including the Middle East and Russia – two regions the company is contemplating expansion.
“Companies must win the support of customers amidst fierce global competition. We wish to superimpose ourselves as a global player in the tire industry through the beloved A.C. Milan club, nurtured under the strict eyes of the Milanista, unforgiving of sloppy performances, and obtain a great deal of knowledge,” said Akira Nobuki, Toyo Tire & Rubber Co. president and CEO. “The corporate attitude of Toyo Tires, committed to the world, is expressed in our brand statement “Driven To Perform.” We are honored to take this opportunity to support A.C. Milan, a club that conforms to our spirit, and we will share our heart as one of the many fans around the world to build a bridge of support.”