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Passenger/Light Truck

Tire Brands America Launches Xcellent Brand

TBA has started to roll out the Xcellent Roadbreaker line of LT products, beginning with Roadbreaker A/T in April/May, Roadbreaker M/T in May/June/July and Roadbreaker R/T in July/August.

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Tire Brands America (TBA) is introducing the Xcellent brand to the US tire industry. Xcellent is a super economy brand of consumer products made in Thailand in conjunction with production partner Crown Tyre.

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TBA has started to roll out the Xcellent Roadbreaker line of LT products, beginning with Roadbreaker A/T in April/May, Roadbreaker M/T in May/June/July and Roadbreaker R/T in July/August.

“We are leading with price, no doubt about it,” said Steve Hutchinson, president and CEO.

“We are focused on wholesale tire distributors uniquely”, said Joe Anzelmo, director of sales. “This is a container load direct program. We are searching for one dedicated wholesale tire distributor in each MSA.”

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