Connect with us
Xcellent-Roadbreaker-AT-Tire-Brands-America

Passenger/Light Truck

Tire Brands America Launches Xcellent Brand

TBA has started to roll out the Xcellent Roadbreaker line of LT products, beginning with Roadbreaker A/T in April/May, Roadbreaker M/T in May/June/July and Roadbreaker R/T in July/August.

Advertisement

Tire Brands America (TBA) is introducing the Xcellent brand to the US tire industry. Xcellent is a super economy brand of consumer products made in Thailand in conjunction with production partner Crown Tyre.

Advertisement
Click Here to Read More
Advertisement

TBA has started to roll out the Xcellent Roadbreaker line of LT products, beginning with Roadbreaker A/T in April/May, Roadbreaker M/T in May/June/July and Roadbreaker R/T in July/August.

“We are leading with price, no doubt about it,” said Steve Hutchinson, president and CEO.

“We are focused on wholesale tire distributors uniquely”, said Joe Anzelmo, director of sales. “This is a container load direct program. We are searching for one dedicated wholesale tire distributor in each MSA.”

Advertisement
Click to comment

Toyo Tire Debuts Open Country A/T III

Michelin X-Ice Snow: Looks Match Aggressive Winter Performance

Nokian Tyres Releases One HT Light Truck/SUV Tire

Nokian Tyres Showcases Technological Muscle of Tire Lineup

Advertisement

POPULAR POSTS

Passenger/Light Truck

Continental Marries Technologies in Latest General Altimax

Passenger/Light Truck

Winter Tire Update

Passenger/Light Truck

All-Terrain Adventure Suited for Every Road

Featured

Toyo’s Celsius Plans to One-up All-Season Tires

Connect