TIA Releases New Winter Tire Educational Video - Tire Review Magazine

TIA Releases New Winter Tire Educational Video

The Tire Industry Association has released a new educational video – Winter Tire Replacement.

The 15-minute video covers installation guidelines and safety advantages of winter and studded tires on passenger cars, light trucks and SUVs vehicles. The video can help retailers explain the differences between winter tires and all-season tires to their customers.

“During our annual meetings with the tire manufacturers, the subject of how TIA can help the industry is always addressed,” said Roy Littlefield, TIA executive vice president.  “A few years ago, we brought up the idea of an industry video that addresses the recommended practices for installing winter tires. We partnered with Bridgestone to release Passenger Tire Replacement back in 2009 and felt Nokian would be the perfect partner to produce a winter tire version.”

The video was made possible by a grant to the TIA Foundation from Nokian Tyres. The Winter Tire Replacement video was filmed at the company’s proving grounds in northern Finland and features a series of tests between all-season and winter tires. The video also showcases the effects of installing winter tires on the front axle while all-season tires are installed in the back.

“There is no way that TIA can produce a video like this without the support and assistance provided by everyone at Nokian in the U.S. and in Finland,” remarked Kevin Rohlwing, TIA senior vice president of training. “We were able to film head-to-head tests between all-season and winter/studded tires to show drivers the safety benefits of tires engineered to perform in winter conditions. By providing the test track and facilities in Ivalo, Finland, Nokian made it easy to capture some incredible images that are sure to leave an impression on the viewer.”

The Winter Tire Replacement video is available to retailers and consumers at no charge. To see the video, visit TIA’s YouTube and Google+ pages.

You May Also Like

Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

Nokian-Tyres-sustainability-report

Nokian Tyres recently published its Sustainability Report 2023. According to the report, Nokian Tyres achieved several external sustainability ratings, such as inclusion in the Dow Jones Sustainability Europe Index, platinum medal from EcoVadis, an AAA rating from MSCI and a leadership-level score of A- on the CDP Climate report.

Price Check: Tire Replacements Across the US

Compare your tire replacement pricing, including mounting, balancing and TPMS service, to national averages.

Avoid wheel damage installing tires
Eight Great Practices for Creating a Winning Team Culture

In your quest to be the absolute best tire/auto service business you can possibly be, you can have a beautiful facility, state-of-the-art equipment and all the amenities to enrich your customer’s experience, but if don’t have a great, “Winning Team” culture, then you still don’t have a truly great company. Related Articles – What Your

winning-team-culture
What Your Credit Score Can do to Your Business

If you want to explain your business in the future, one thing you need to prioritize is your credit score. Having bad business credit can negatively impact your shop in many ways – from causing difficulties securing financing to getting approved for a lease. Related Articles – Rising Gas Prices Make Tire Distributors Rethink Pricing,

Credit Score Business
Ferrante: What I’ve Learned From Listening to 100,000 Sales Calls

Back in 2014, I authored an article titled, “Are Your Tire/Auto Service Salespeople ‘Winging It’ on the Phone?” At the time the article was published, my Pinnacle Performance Training team and I had evaluated approximately 25,000 sales calls between tire/auto service sales staff and prospective customers. In May of this year, we reached a milestone

Goodwill-Calls-consistant-marketing

Other Posts

Giti Tire announces winners of STEAM competition

New this year, the winning teams from each division will progress to compete out of state.

Giti-STEAM-Winners
Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

Nexen-Tire-Padres
WGH to recall up to 520,000 Terrain Attack, Terrain Pro winter tires

The tires are labeled as snow tires, but do not have sufficient traction to perform in all snow weather conditions, according to the National Highway Traffic Safety Administration.

Recall
K&R Tire Center to host grand opening of new Flint, MI location

The company said it will have representatives from Goodyear, local customers and dealership representatives on hand to celebrate.

KR-Tire-center