TIA Releases New Winter Tire Educational Video - Tire Review Magazine

TIA Releases New Winter Tire Educational Video

The Tire Industry Association has released a new educational video – Winter Tire Replacement.

The 15-minute video covers installation guidelines and safety advantages of winter and studded tires on passenger cars, light trucks and SUVs vehicles. The video can help retailers explain the differences between winter tires and all-season tires to their customers.

“During our annual meetings with the tire manufacturers, the subject of how TIA can help the industry is always addressed,” said Roy Littlefield, TIA executive vice president.  “A few years ago, we brought up the idea of an industry video that addresses the recommended practices for installing winter tires. We partnered with Bridgestone to release Passenger Tire Replacement back in 2009 and felt Nokian would be the perfect partner to produce a winter tire version.”

The video was made possible by a grant to the TIA Foundation from Nokian Tyres. The Winter Tire Replacement video was filmed at the company’s proving grounds in northern Finland and features a series of tests between all-season and winter tires. The video also showcases the effects of installing winter tires on the front axle while all-season tires are installed in the back.

“There is no way that TIA can produce a video like this without the support and assistance provided by everyone at Nokian in the U.S. and in Finland,” remarked Kevin Rohlwing, TIA senior vice president of training. “We were able to film head-to-head tests between all-season and winter/studded tires to show drivers the safety benefits of tires engineered to perform in winter conditions. By providing the test track and facilities in Ivalo, Finland, Nokian made it easy to capture some incredible images that are sure to leave an impression on the viewer.”

The Winter Tire Replacement video is available to retailers and consumers at no charge. To see the video, visit TIA’s YouTube and Google+ pages.

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