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TIA Releases New Tire Safety Video

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The Tire Industry Association released another consumer education video in its “Tire Safety Starts with…” series. This installment, “Tire Safety Starts with Inspection,” covers the regular inspection procedures that motorists should follow to check their tires for sufficient tread depth and irregular wear and explains pinch shock.

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“After a particularly harsh winter for most of the country, road crews will be working all summer to repair the potholes so most dealers are seeing an increase in the number of tires damaged by road hazards,” remarked Ken Brown, TIA president. “This video will definitely help retailers explain what causes the bulge on the sidewall and why the tire must be replaced.”

“Tire Safety Starts with Inspection” teaches drivers to look for treadwear indicators, or wear bars, in the grooves when inspecting their tires, TIA said. It also covers some of the causes of irregular treadwear and emphasizes the importance of proper inflation pressure.

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“Motorists don’t need to look for spare change when checking the tread depth of their tires because the treadwear indicators are required by law,” said Kevin Rohlwing, TIA senior vice president of training. “If the driver knows what to look for, then a simple tread depth check only takes a couple of seconds. This video makes it easy to understand so anyone can visually inspect their tires for proper tread depth.”

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