Stokes Tire Owner Thomas 'T' Beroth, Jr., Dies

Stokes Tire Owner Thomas ‘T’ Beroth, Jr., Dies

Thomas Jasper “T” Beroth, Jr., owner of Stokes Tire & Automotive in King, North Carolina, passed away peacefully at his home, surrounded by his loving family after a two-year battle against ALS. He was 65 years old, according to his obituary.

“T,” as his family and friends called him, owned and operated Stokes Tire for 44 years, where he grew the business to seven other locations as part of the Mock-Beroth Tire Group. The group as a whole has 12 shops in North Carolina.

“He was proud of working alongside his father, son and nephew,” his obituary says. “He was an excellent businessman who was known for running a tight ship.”

Stokes Tire is a family business in all aspects. When “T” graduated from college, he joined his father, Tom Beroth, Sr., and the Mock family in the tire industry and worked hard to expand the business’s footprint. Currently, Beroth’s son, TJ, is a manager at Stokes Tire and said the secret to “T’s” success was that he genuinely cared. 

“In our industry, if it’s not between 7:30 a.m. and 5:30 p.m., some shops aren’t concerned [about their customers], but he [“T”] was one of those guys that served people, no matter what time it was. He gave his cell phone number out to everybody. It didn’t matter what time it was, he was going to help if he could,” TJ Beroth said. 

Due to his connections in the tire industry and involvement with other North Carolina tire dealers, “T” was recruited and became president of the North Carolina Tire Dealers Association (now the Automotive Service and Tire Alliance as of 2020) from 2015 to 2017. 

Reece Hester, associate executive director of The Automotive Service and Tire Alliance, praised “T” saying, “He was a very smart businessman. He was full of knowledge of the tire industry and the people within the industry in a big way. You could ask him something and he would just know. He was very humble yet at the same time, his business acumen was second to none, and he was very well respected in our industry.” 

“T” was a  religious man who, in his free time volunteered at Christian faith-based charities, was on multiple boards with Young Life Ministry and worked to get other businesses like his to donate to causes.

His son TJ Beroth used this verse to represent his father, “Be on the alert, stand firm in the faith, act like men, be strong.  Let all that you do be done in love.”

“T” leaves behind his wife of 40 years, Linda Johnson Beroth, and his children, Thomas J. Beroth III (TJ) and Olivia and Crystie Beroth Strawbridge and Mike and their children.  

When speaking about the Beroth family, Hester said, “They’ve been very successful, [do business with] integrity, and they certainly have community respect from those that did business with them. They’re very honest people, and they do what they said they will do. They follow through.”

Memorial contributions may be made to Young Life of the Foothills (Young Life NC89),, Post Office Box 327, Mount Airy, NC 27030; or Jefferson Christian Church, 8200 Jefferson Church Road, Rural Hall, NC 27045,

You May Also Like

SRNA introduces new field engineer manager

Chariarse has extensive experience in his field, working as a commercial truck field engineer in the tire industry for the past 21 years.


Sumitomo Rubber North America (SRNA), a subsidiary of Sumitomo Rubber Industries, has promoted Eduardo Chariarse to field engineer manager. According to SRNA, Chariarse has extensive experience in his field, working as a commercial truck field engineer in the tire industry for the past 21 years. Joining SRNA in 2021 as a field engineer, he has been responsible for the coordination, implementation, and reporting of tire evaluations, troubleshooting, and providing technical support to fleets, dealers and the sales team.

Bartec TPMS adds Joe Miller to its field service team

Miller previously spent four years with Snap-on as an equipment specialist, and most recently with GPC/NAPA at the St. Louis company-owned auto parts stores.

TBC promotes Don Byrd to president and CEO

Byrd joined TBC in April 2018 as executive vice president of TBC and president & COO of National Tire Wholesale (NTW).

Goodyear names new Americas unit president

Ryan Waldron joined Goodyear in 2003, serving in leadership roles in finance and supply chain for multiple North America business areas.

Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.


Other Posts

Former Firestone executive and grandson of Harvey S. Firestone dies in Maryland

Following service in the U. S. Army, Kimball Firestone joined The Firestone Tire & Rubber Company in 1964 in Akron.

K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

BendPak founder Don Henthorn passes away

Under his leadership, BendPak has grown from a small machine shop to a leading manufacturer of car lifts and automotive service equipment.

Nokian Tyres President and CEO, Jukka Moisio, to retire

Nokian’s board of directors has initiated the process of finding a successor for Moisio, who acted as the president & CEO since 2020.