'Thank You, Very Much' - Lex Brodie, 98, Dies - Tire Review Magazine

‘Thank You, Very Much’ – Lex Brodie, 98, Dies

Iconic tire dealer Lex Brodie, 98, passed away Jan. 11. His multi-location dealership became part of the Hawaiian fabric due to its focus on customers and customer service, and a familiar logo.

Iconic Hawaiian tire dealer Lex Brodie, 98, passed away on Jan. 11.
Lex Brodie
Brodie’s multi-location dealership became part of the Hawaiian fabric because of its intense focus on customers and customer service, and thanks to one of the industry’s most familiar logos.

He started Lex Brodie’s Tire Co. in 1961 after managing a Dole pineapple cannery and owning a Chevron station, where the tire business began operations. The dealership moved to its current Queen Street headquarters location in Kaneohe in 1964.

Over 30 years, Brodie collected dozens of local, state and national honors for his business success, which he always attributed to the customers. Brodie’s popular catchphrase, “Thank you, very much,” is still featured in the dealership’s advertising and customer communications.

Brodie retired from Lex Brodie’s Tire in 1991, but remained extremely active in the community, serving on the Honolulu Board of Education from 1992-2003. After leaving the board, he moved to Kauai, where he was born in 1914.

“I think the fact that Mr. Brodie could retire, and then his very high level of customer service could be built upon after he left is a true testament to the foundation that he laid,” said Scott Williams, president of Lex Brodie’s Tire, told Hawaii News Now.

He is survived by his wife, Evelyn; children Wendy Pelligrini, Sandy Brodie, Robert Brodie and Janet Teves; seven grandchildren, five great-granddaughters and one great-great grandson.

You May Also Like

Toyo Tires Promotes New VP of Sales

Mike Snyder has been promoted to vice president of sales. Snyder previously served as the sr. director of sales, strategic accounts.


Toyo Tire U.S.A. announced that Mike Snyder has been promoted to vice president of sales. Snyder previously served as the senior director of sales, strategic accounts, and the company says he has played an integral role in sales leadership at Toyo. Starting his career with Toyo in 1993, Snyder brings 30 years of knowledge and experience to his new role.

Bridgestone, ‘Play Like a Girl!’ Partner with NFL Teams

Bridgestone said its collaboration fosters girls’ leadership in STEM through NFL partnerships and initiatives.

Pirelli Inaugurates $15 Million R&D Center in Silao, Mexico

Pirelli’s new hub will focus in on technology, digitalization and training for predictive vehicle dynamics.

Pirelli facility Mexico
Turbo Wholesale Tires Reveals New Logo

The company said the logo change comes as Turbo concludes its 40th-anniversary celebration.

Maine Voters Overwhelmingly Back Right to Repair

Over 80% of Mainers voted “yes” to ensure that they and their repair shops can access vehicle diagnostic tools and data.

Other Posts

CEOs of 10 Tire Manufacturers Unveil Two-Year Sustainability Plan

The plan emphasizes tire-emission research, circular end-of-life tire management and enhanced sustainability assessments.

Tire-Industry-Project tool kit for end of life tires
Ohio Tire & Automotive Association Partners with CareerPlug

OTAA members gain free access to CareerPlug’s hiring platform, including expert support and discounted premium services.

Handshake agreement
Pirelli Unveils Revamped B2B Sales Platform

Pirelli’s upgraded TireClub+ offers real-time monitoring, order management and news.

Bridgestone, Michelin Set Standards to Expand Recycled Carbon Black

The companies outlined standards, goals and solutions for advancing recycled carbon black utilization.

Enviro Carbon Black