Wheel & Tire Council to Honor Industry Leaders at SEMA

Wheel & Tire Council to Honor Industry Leaders at SEMA

SEMA’s Wheel & Tire Council (WTC) will honor Roy Littlefield and Stuart Gosswein with the WTC Lifetime Achievement Award, and Greg Parker will be inducted into the WTC Hall of Fame, during the SEMA Show in Las Vegas Nov. 1.

Littlefield has served the Tire Industry Association (TIA) since 1979 in numerous roles including CEO, executive vice president and now as a government affairs consultant. Beginning his career as director of government affairs for the National Tire Dealers & Retreaders Association (NTDRA) and later the American Retreaders Association, Littlefield dedicated his career to growing TIA’s membership, supporting training programs for technicians and utilizing legislative influence to create awareness of industry areas of focus and creating positive change, the WTC says.

“Roy has been a stalwart leader in our industry and a fighter for the betterment of technicians for years,” said Todd Steen, chair of SEMA’s Wheel & Tire Council. “As this year’s recipient of WTC’s Lifetime Achievement Award, Roy sets the bar high for the selection of future nominees. He epitomizes service over self and will always be known as one of the greatest cheerleaders of our industry.”

Gosswein, having been a part of SEMA since 1983, dedicated four decades to serving SEMA by protecting the association’s interests through government affairs initiatives. He started as regulatory affairs manager and eventually became senior director of federal government affairs. Specializing in regulatory issues for the automotive aftermarket, Gosswein also serves on the Board of Directors for the Off-Road Business Association. Gosswein retired from SEMA in March 2022 to pursue his passion for art within the community of Washington D.C., according to the WTC.

“Stuart is known for dedication, insight and tenacity,” said Steen. “Throughout Washington and SEMA, he has earned a reputation for getting a task done—no matter how difficult the job would be. A Lifetime Achievement Award is a small way to say thank you for giving four decades to the automotive aftermarket, but his service represents the countless wins and protections implemented for the industry.”

Parker, previous chair of the WTC, stepped into the industry as a marketing manager 20 years ago working for SEMA Hall of Famer, Donnie Eatherly, at P&E Distributors in Middle Tennessee. With Donnie’s mentorship, Parker became engaged with SEMA’s Young Executives Network, eventually becoming chairman in 2008. Parker also previously served within the SEMA Educational Task Force, SEMA Scholarship Committee, SEMA Cares and eventually took the chairman’s role of the Wheel & Tire Council in 2017. Soon to be the newest inductee of the WTC Hall of Fame, Parker’s induction is a testament to his passion for educating and creating a brighter future for SEMA members and the wheel and tire industry, the WTC says.

Steen said, “I’m thankful for Greg’s leadership in the WTC. His passion for all things automotive could never be questioned, and he’s never shy about asking hard questions to push everyone to be better. His induction into our Hall of Fame places him in a class amongst those who have supported the growth of SEMA and the prosperity of the WTC.”

The WTC Reception at SEMA this year will be held in the lower level of the South Hall of the Las Vegas Convention Center, Booth #48179. Registration for the event may be completed here.

You May Also Like

ADD Group to Present Various Product Lines at AM Shanghai 2023

The company is highlighting new complete strut assemblies and air shocks for EV applications.


ADD Group is exhibiting various product lines at Hall 3 Booth 3N35 at Automechanika Shanghai 2023, Nov. 29 to Dec. 2. The group says it is exhibiting its full line of shocks, struts, and complete strut assemblies, along with air shocks, strut mounts, motor mounts and engine sealing parts for passenger cars, SUVs, pickups, light trucks, commercial and heavy-duty vehicles.

Sentury Tire Voluntarily Recalls Batch of Passenger Tires

The recall includes certain Arroyo, Landgolden, Landsail, Lexani, Lionhart, Mavis, Mohave, National, Radar and Vercelli lines.

VIP Tires & Service Executive Chairman’s Five Steps to Keeping Customers for Life

John Quirk says customers do not simply support VIP due to getting great service; it’s because his people build relationships.

Tirebuyer Rebrands as Treadsy, Shifts Business Focus

The company said its first ‘powered by Treadsy’ partnership is with Rent-A-Center.

Treads Partners with Anyline for Enhanced Car Management

Anyline and Treads partnered to include data and analytics via the Treads app, starting with Anyline’s Tread Depth Scanner.

Other Posts

Hunter Engineering Shows Off its Ultimate ADAS System at SEMA 2023

Hunter Engineering showed off how Hunter’s Ultimate ADAS works on a 2021 Acura TLX during the 2023 SEMA Show.

Hunter-Ultimate-ADAS SEMA
SEMA Trade Show to Go: See the Latest Bartec Technology

Bartec CEO Scot Holloway introduced a suite of tools at this year’s SEMA Show.

Bridgestone Honored as Top Company for Women in Transportation

Bridgestone received an award from Women in Trucking for promoting benefits and advancement for female employees.

Falken Tires Earns RTS Top Market Share Increase Award

The award acknowledges Falken’s commitment to innovation and quality in the passenger car/light truck segment.