Pirelli Signs Agreement Supporting the FIA Road Safety Campaign - Tire Review Magazine

Pirelli Signs Agreement Supporting the FIA Road Safety Campaign

Pirelli-FIA-DealPirelli & C SpA has signed a new four-year agreement with the Federation Internationale De L’Automobile (FIA) in support of the FIA’s Action for Road Safety campaign.

The campaign, launched in support of the UN Decade of Action for Road Safety 2011-2020, is designed to educate and better inform road users on the importance of respecting the rules of the road.

As a global partner of the campaign, Pirelli will promote the FIA’s “10 Golden Rules” for road safety, the tiremaker said. Additionally, Pirelli will organize training programs and projects to raise awareness on safe driving, in collaboration with a selection of FIA Member Clubs.

“Safety has always been one of Pirelli’s primary objectives. As well as being the maximum expression of high technology and performance, guaranteeing total driving pleasure, our tires constantly strive to achieve the highest levels of safety, both for people and the environment,” said Marco Tronchetti, Pirelli CEO.

The existing partnership between the FIA and Pirelli relating to the FIA Mobility Conferences and FIA Sport Conferences has also been extended, the tiremaker said.

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