Pirelli Celebrates Its Run Flat OE Marketshare - Tire Review Magazine

Pirelli Celebrates Its Run Flat OE Marketshare

In total, there are 516 homologations of Pirelli run flat tires: in other words, tires that have been chosen by manufacturers as original equipment for their new cars.

Pirelli says they have confirmed their status as the preferred brand for premium and prestige car makers, proven by over 500 homologations* for run flat tires. This is technology that allows drivers to keep going even with a puncture, so that they can reach their nearest tire dealer to change the tire. In total, there are 516 homologations of Pirelli run flat tires: in other words, tires that have been chosen by manufacturers as original equipment for their new cars. These include 326 summer tire, 100 winter tire, and 90 all-season tire homologations. As a result, Pirelli now has more than 2,800 manufacturer homologations for its product range.

Alfa Romeo is the latest marque to have homologated Pirelli run flat tires on its Giulia sedan. Manufacturers such as BMW, Cadillac, Dodge, Jeep, Mercedes, Mini and Rolls-Royce also use Pirelli tires that can keep going after a puncture. Even when a tire pressure monitoring system indicates a sudden loss of pressure, these tires are able to carry on driving for 50 miles at a maximum speed of 50mph. The specially-designed tire sidewall structure is capable of supporting the weight of the car, ensuring a safe journey to the nearest tire dealer. Pirelli’s self supporting system uses special reinforcements inserted into the sides of the internal structure that are able to withstand both the vertical and horizontal loads on the car.

Pirelli’s run flat technology is available on P Zero, Cinturato, Scorpion and Scorpion Winter, Winter Sottozero 3 and Winter Sottozero Serie II. Consequently, the range is able to cover 97% of fitments in 18-inch size or higher, with 24 exclusive product codes: which are sizes that no other tire manufacturer sells. Pirelli is the leader in the Run Flat sector, both when it comes to summer and all-season tires as well as winter.

Run flat technology responds to the demands of prestige and premium car manufacturers for a level of personalization precisely tailored to the technical characteristics of their vehicles. Throughout the development process, which takes two or three years, Pirelli’s engineers work hand in hand with their counterparts at each manufacturer to create specific tires that are distinguished by a special marking on the sidewall. For each manufacturer, there is a specific tire – which is at the very heart of Pirelli’s perfect fit strategy.

*Homologation is defined as approval of or certifications for a product to indicate that it meets regulatory standards and specifications, such as safety and technical requirements. 

You May Also Like

Yokohama Rubber holds groundbreaking for Mexico tire plant

The facility is set to begin production in early 2027 with a planned annual output of five million tires.

Yokohama-Mexico-Groundbreaking-event

Yokohama Rubber held a groundbreaking event on April 15 for its new consumer and light truck tire plant at the Alianza Industrial Park in Saltillo, Coahuila, Mexico. The company said the event was well attended by a crowd of state and local officials, as well as management from Yokohama companies, including YRC Chairman and CEO Masataka Yamishi; Yokohama Corporation North America (YCNA) CEO Shinichi Takimoto; and Yokohama Tire Corporation (YTC) President and CEO Jeff Barna.

TIA chooses Planet Hollywood for SEMA pre-show events

TIA’s pre-show events, encompassing the annual membership meeting and cocktail reception, will happen at Planet Hollywood Resort & Casino.

Dick-Guck-TIA-SEMA-Press-Conf
RNR Tire Express honors the legacy of franchisee Richard Rose

Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

RNR-Tire-Richard-Rose
McCarthy Tire Service earns gold in Best of the Best contest

The company secured gold awards in four categories, including Best Employer, Best Auto Repair, Best Car Wash and Best Auto Detail.

award-stock
Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

conti-Combo-1400

Other Posts

Anyline secures funding from Austrian agency for AI development

Anyline received around $2.86 million to fund research and development of Closed Loop Training for artificial intelligence models.

ANYLINE-AI-stock
Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion
K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

John-Z-K&M
Hercules Tire reveals spring rebate on five tire lines

From now until May 15, customers who purchase four qualifying Hercules Tires may be eligible to receive up to a $70 rebate.

hercules-spring-us-rebate