During a hot, sunny day at Watkins Glen International raceway, Orazio Mastracchio runs his hand along the coarse surface of a used racing slick–tires that for months, Pirelli has worked to make specifically for the Lamborghini Super Trofeo race that weekend. “After every race, we measure the tire. We scrape the [top layer of] rubber
OE tires are what you find on your car when you purchase a new vehicle, and tire manufacturers work closely with car manufacturers to develop these. According to experts at Continental Tire, OE tires are purpose-built to bring out the unique characteristics of a vehicle and optimize performance. This is necessary because not all vehicles
Falken Tires has gained its latest fitment as an optional tire for the 2019 Jeep Wrangler Rubicon.
Falken Tires has been selected as an original equipment supplier to Nissan for its new 2019 Altima and will expand its offerings as a current OE tire supplier for the 2019 Rogue.
Hankook Tire is now providing original fitment tires for the 2018 Volkswagen Tiguan R-Line.
Giti Tire (USA), Ltd. announced the company will supply H speed-rated original equipment tires, the GitiComfort XA1 in size 215/65R17, for the 2018 Volkswagen Tiguan SUV.
Customers look to you to make the correct tire recommendation for their specific application. But, when the tire being used is not correct in both the size and type for the specific application, what can you do?
In total, there are 516 homologations of Pirelli run flat tires: in other words, tires that have been chosen by manufacturers as original equipment for their new cars.
Overall customer satisfaction with tires coming as original equipment on vehicles shows a year-over-year increase and has improved significantly since 2015, according to the J.D. Power 2018 U.S. Original Equipment Tire Customer Satisfaction Study.
BMW has selected the Kumho Tire Crugen HP91 as OE fitment for the new BMW X3 SUV.
The Yokohama Rubber Co., Ltd., announced that its Geolandar A/T G015 tire has been adopted as original equipment on the new 2018 Ram 1500 full-size pickup trucks.
The Yokohama Rubber Co., Ltd., announced today that its Geolander A/T G015 tire has been adopted as original equipment on FCA US LLC’s 2018 Ram 1500 full-size pickup trucks.