In the context of other initiatives already undertaken by the company, “The Cal” project will donate 100,000 euro to the fight against and for research into Coronavirus.
“The production of the Pirelli calendar has been stopped before, in 1967 and then from 1975 to 1983. The unprecedented Covid-19 emergency has forced us to do so again today. We will return to the project when the time is right, together with the people who today were working on it with us,” said the executive vice chairman and CEO of Pirelli, Marco Tronchetti Provera.
For more coverage on how COVID-19 is impacting the tire industry, click here.