Nexen Tire Corp. and European soccer club Manchester City have extended their partnership to make Nexen the first “Official Sleeve Partner” of an EPL Club. The multi-year renewal deal also includes the Women’s Super League and League Cup winning Manchester City Women’s team.
With the partnership kicking off at the start of the 2017/18 Premier League campaign, Nexen’s logo will appear on the sleeve of the Manchester City playing shirt for all Premier League games. The tiremaker will also continue to have a significant presence at all Manchester City Premier League and domestic cup matches.
“As a Korean company, we consider it an honor to announce the first EPL Club sleeve branding partnership for one of the world’s greatest football clubs, Manchester City, introducing the Nexen Tire brand to football fans worldwide,” said Travis Kang, CEO of Nexen. “Utilizing Manchester City and Nexen Tire’s partnership as a key strategic marketing platform, Nexen Tire expects to increase the value of its business as a global company. At Nexen Tire, our world-class products continue to make inroads with customers around the world.”
Nexen and Machester City celebrated the partnership during a signing ceremony at the City Football Academy in Manchester City. The tiremaker originally partnered with the club in August 2015.