Balkrishna Industries Ltd. (BKT) has partnered with the soccer freestyle champion, Iya Traoré for the next two years. Traoré will be an official and special guest at the Indian tiremaker’s events around the globe.
Nexen Tire Corp. and European soccer club Manchester City have extended their partnership to make Nexen the first “Official Sleeve Partner” of an EPL Club.
Continental Tire the Americas has extended its agreement to continue as an official partner and the official tire of Major League Soccer (MLS) in the United States and Canada.
Yokohama Tire Corp. has signed a multi-year agreement with the Needham Soccer Club, becoming the Official Title Sponsor of the annual Memorial Day tournament in Needham, Mass.
Yokohama Tire Corp. has entered a multi-year sponsorship deal with US Youth Soccer as the “Official Tire Sponsor of US Youth Soccer.”
Kumho Tire Co. extends its sponsorship of the German soccer club FC Schalke 04.
The Yokohama Rubber Co.’s United Kingdom tire sales subsidiary Yokohama H.P.T. Ltd. (YHPT) was honored with the Tyre Manufacturer of the Year award at the 2016 TyreSafe Awards. YHPT received the award in recognition for its tire safety campaign with the English Premier League’s Chelsea Football Club in October 2016, which is TyreSafe’s annual Tyre
Apollo Tyres, which for the past three years has had a regional association with the Manchester United soccer club, has expanded its sponsorship agreement. Apollo Tyres will now be the official Global Tire Partner of the team. “The three-year association with Manchester United has supported our business expansion plans especially in India, Middle East, South
Sumitomo Rubber Industries has entered into a “platinum” sponsorship agreement for its Falken brand with FC Ingolstadt 04, a team competing in the Bundesliga German pro soccer league. Sumitomo first started sponsoring FC Ingolstadt 04 in 2015. Effective through July 2017, the new deal allows the tiremaker to broadcast commercials on the big screen at
Hankook Tire and Real Madrid CF have signed a sponsorship agreement for three seasons that takes effect July 2016. With the partnership, Hankook will have perimeter advertising during all home games at the soccer club’s Santiago Bernabéu Stadium and a range of global marketing rights, including a number of promotions with the club’s players. Hankook will
As part of its partnership with the Chelsea FC, Yokohama Tire Corp. is hosting a consumer contest – the Yokohama True Blue Fan Challenge. “We’re looking for a fan that’s really devoted to all things Chelsea football,” said Alan Holtschneider, director of marketing. “At Yokohama, we’re passionate about our partnership with this iconic club. We
FC Internazionale and Pirelli are in the process of finalizing a 5-year shirt sponsorship deal that would extend the soccer club and the tiremaker’s partnership. The Pirelli brand has been on the soccer club’s shirt for the past 20 years. Once the deal is finalized, the extension of the agreement to 25 years could make the