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Michelin Buys into More Online Services with BookaTable

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Groupe Michelin is continuing to get it hands on more online services with the acquisition of the online restaurant reservation company BookaTable, according to Tyres & Accessories.

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The tiremaker said the transaction is an “intention to accelerate its development” in Europe’s online restaurant reservation market, T&A reported.

Michelin already creates a series of hotel and restaurant guides, known as the Michelin Red Guide, and has been investing in other online ventures related to the tire industry.

In September, the tiremaker announced it signed a contract with Amsterdam-based TIE Kinetix to help the tiremaker expand their online program for tire distributors and retailers.

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