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Michelin Expanding Online

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Amsterdam-based TIE Kinetix has signed a contract with Groupe Michelin to help the tiremaker expand their online program for distributors and retailers.

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According to a press release form TIE Kinetix, Michelin will utilize the company’d Demand Generation Solution. The TIE Kinetix Demand Generation solution enables distributors to provide the best possible end-user experience on their websites while maximizing sales conversion, the company said.

This is yet another move in the digital space Michelin has made in recent months. The tire manufacturer  announced a new consumer platform in June and the company acquired stake in online retailer Allopneus and purchased BlackCircles.com in May.

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