online Archives - Tire Review Magazine
Online Visibility = Free Advertising

Given the significant upsurge in consumer reliance on search engines for initiating a business relationship, no dealership can afford to ignore SEO and online marketing.

State Farm, Openbay Create Online Auto Repair Marketplace

State Farm and Openbay have teamed up to offer an online marketplace for auto repair where vehicle owners can compare quotes for services and book an appointment online.

Michelin Expands Online Selling

Michelin North America has launched online retail tire sales for consumers in southeast markets through “Michelin does not own any retail stores, so our close relationship with dealers is critical for the success of this program,” said Scott Clark, chief operating officer, Michelin North America. “We have worked very closely with our retail partners to

Embracing Online Sales

I’m experiencing déjà vu. Another tire manufacturer – Michelin North America – has entered the direct-to-consumer market. And no surprise, Tire Review’s website blew up with comments from tire dealers that manufacturers are out to steal the tire dealer’s business. I feel your pain. This direct-to-consumer sales trend hurts your business. You’re no longer in

Michelin Buys into More Online Services with BookaTable

Groupe Michelin is continuing to get it hands on more online services with the acquisition of the online restaurant reservation company BookaTable, according to Tyres & Accessories. The tiremaker said the transaction is an “intention to accelerate its development” in Europe’s online restaurant reservation market, T&A reported. Michelin already creates a series of hotel and

Mobile vs. Responsive

While it’s common knowledge that smartphones, tablets and other mobile devices are gaining in popularity, the actual statistics may come as a surprise. Currently, more than 60% of all Internet connections take place on a mobile device – meaning mobile activity has actually surpassed desktop activity, and the number of mobile devices is still growing,