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Michelin’s 2020 Challenge Design Theme is ‘Upcycle’

Michelin North America’s 2020 Michelin Challenge Design theme — Upcycle — will challenge entrants to take inspiration from previously recognized works over the past two decades.

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Michelin-Challenge-Design-Program-2020

Michelin North America‘s 2020 Michelin Challenge Design theme — Upcycle — will challenge the entrants to take inspiration from previously recognized works over the past two decades.

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To recognize the role of design in sustainable mobility, artists, designers, engineers, architects, urban planners, futurists or teams are invited to take inspiration from one or more of 300 previously recognized Michelin Challenge Design entries.

Entrants will visually communicate how their repurposed upcycle design increases societal, environmental or economic value.

Three winners will be honored at a private reception during the Movin’On Summit, June 3–5, 2020, in Montreal, where their winning entries will be displayed and design portfolios reviewed by Michelin Challenge Design jurors and designers from the auto industry.

Previous Michelin Challenge Design themes have included Electrification (2010), Lightweighting (2013), Autonomous and Semiautonomous Vehicles (2014), Mobility for All (2016) and Inspiring Mobility in Megacities (2019).

Recent winners and finalists have included entries from: South Korea, India, United Kingdom, Russia, Algeria, United States, Italy, Germany, Columbia, France, Brazil, Portugal, Argentina, Poland, Saudi Arabia, Canada, Czech Republic, Australia, Indonesia, Belgium, Turkey, Mexico, Albania and Bahrain.

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