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Merchant’s Tire Converted to NTB Tire and Service Centers

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TBC Corp. has completed the rebranding of 29 Merchant’s Tire & Auto Service Center locations in North and South Carolina to NTB Tire and Service Centers.

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The rebranding included refreshing the locations’ exterior, redesigning the interior and delivering a fully integrated marketing plan to educate customers the new name still delivers the “same great service,” TBC said. The full exterior of select locations was also completely remodeled.

“We are pleased with the conversion in the North and South Carolina markets and we are confident our customers will be too,” said Markus Hockenson, senior vice president of retail operations for TBC Corp. “The new NTB locations will continue to offer customers the same excellence in customer service, premier workmanship and value-priced services our customers have come to expect.”

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