Merchant's Tire & Auto Service Center Archives - Tire Review Magazine
Meet the Michael Jordan of the Tire Industry

Larry Morgan, chairman of Morgan Family Ventures, shares how he’s created multi-millon dollar businesses in the tire and new car industry.

Johnny g & Friends Larry Morgan
Meet the Michael Jordan of the Tire Industry (Podcast)

In this episode of Johnny g & Friends, presented by Firestone, get to know the “Michael Jordan of the Tire Industry.” No, he’s not 6-foot-6 with six playoff rings, but he is the largest car dealer in the state of Florida. That man is Larry Morgan, chairman of Morgan Family Ventures, a high-growth group of

Johnny g & Friends Larry Morgan
TBC Corp. Continues Rebrand of Merchant’s Tire Locations

Merchant’s Tire & Auto Service Center’s 39 locations in Virginia will be rebranded become NTB Tire and Service Centers over the next several weeks.

TBC Corp. Recognizes Recipients of 2017 ASE Technician of the Year Award

Technicians from TBC Corporation brands Tire Kingdom, NTB Tire & Service Centers and Midas were recognized for receiving the 2017 Automotive Service Excellence (ASE) Technician of the Year award.

TBC Corp technicians
Merchant’s Tire Converted to NTB Tire and Service Centers

TBC Corp. has completed the rebranding of 29 Merchant’s Tire & Auto Service Center locations in North and South Carolina to NTB Tire and Service Centers. The rebranding included refreshing the locations’ exterior, redesigning the interior and delivering a fully integrated marketing plan to educate customers the new name still delivers the “same great service,”