Kumho Tire Shows European Market Presence at TCR World Tour

Kumho Tire Shows European Market Presence at TCR World Tour

The Kumho TCR World Tour was Kumho's chance to showcase products and strategies to the European market.

Kumho Tire invited dealers from across Europe to see the fifth and sixth rounds of the Kumho TCR World Tour held at the Autodromo Vallelunga Piero Taruffi near Rome, Italy. Kumho organized a weekend filled with activities, such as a grid walk and a ‘Kumho Night in Rome,’ where the company showcased its flagship products and shared business strategies.

A number of Senior Kumho officials were present at the events, including President & CEO Iltaik Jung; Head of Sales Division, Seungbin Lim; Head of European Sales, Tony Gangseung Lee; and Senior Vice President of Global Marketing, John Janghyuk Yoon.

CEO Jung remarked, “I am proud to say that we have been able to turn things around over the last few years. This year we are focusing on sharpening our product’s competitive edge, expanding our market influence with increased supply and improving our sales and logistics service infrastructure.”

The Kumho TCR World Tour, which kicked off in April at Autodrómo Internacional do Algarve in Portimão, takes place in eight countries on four continents, with stops in Argentina, Australia, Belgium, China, Italy, Hungary and Uruguay. A host of automakers such as Audi, Honda and Hyundai participate in the events, with their cars fitted with Kumho’s Ecsta S700 and W701 racing tires.

You May Also Like

Nokian Tyres, Powdr Partner to Plant Trees

When you buy a season pass to a Powdr resort this spring, a tree will be planted on your behalf through their partnership with Nokian Tyres.

Nokian POWDR

For the third season in a row, Nokian Tyres and Powdr have joined forces to plant a tree for every 2023 and 2024 season pass sold at participating resorts. The 2023 program was announced in April and applies only to those season passes purchased during the resort’s discounted price windows.

Black’s Tire Charity Golf Tournament Raises $207K

Black’s Tire members gathered for its 20th annual event, returning to the golf course to raise funds for Boys and Girls Homes of North Carolina.

TIA to Offer Commercial Tire Instructor Training

The four-day class covers all aspects of medium/heavy truck tire service.

ATD Sponsors First Responder Appreciation Day

ATD supported the Gary Sinise Foundation’s event celebrating first responders and awarded grants to local fire and police departments.

Hankook Tire Announces Grand Slam Rebate Fall Promotion

Consumers who purchase at least four tires from eligible lines will qualify for the Grand Slam Rebate, with savings of up to $100.


Other Posts

OTC Introduces 12-Ton Steel Jack Stands

The S012 stands are ideal for mid-size, heavy-duty vehicles, as well as construction, fleet, agricultural and vocational vehicles.

Tire Discounters Appoints New Leaders in Marketing, Supply Chain

Michael Sarow will serve as head of marketing and Jonathan Burns will serve as vice president of category management.

Nexen Tire Approved as OE for Volkswagen’s Latest Atlas Model

Nexen gained OE approval for supplying Roadian GTX tires to Volkswagen’s latest Atlas model.

Nokian Tyres Relaunches Nordman as Standalone Tire Brand

Studded winter tires, the Nordman North 9 and Nordman North 9 SUV, are the first products under the relaunched brand.