Kumho Tire Shows European Market Presence at TCR World Tour

Kumho Tire Shows European Market Presence at TCR World Tour

The Kumho TCR World Tour was Kumho's chance to showcase products and strategies to the European market.

Kumho Tire invited dealers from across Europe to see the fifth and sixth rounds of the Kumho TCR World Tour held at the Autodromo Vallelunga Piero Taruffi near Rome, Italy. Kumho organized a weekend filled with activities, such as a grid walk and a ‘Kumho Night in Rome,’ where the company showcased its flagship products and shared business strategies.

A number of Senior Kumho officials were present at the events, including President & CEO Iltaik Jung; Head of Sales Division, Seungbin Lim; Head of European Sales, Tony Gangseung Lee; and Senior Vice President of Global Marketing, John Janghyuk Yoon.

CEO Jung remarked, “I am proud to say that we have been able to turn things around over the last few years. This year we are focusing on sharpening our product’s competitive edge, expanding our market influence with increased supply and improving our sales and logistics service infrastructure.”

The Kumho TCR World Tour, which kicked off in April at Autodrómo Internacional do Algarve in Portimão, takes place in eight countries on four continents, with stops in Argentina, Australia, Belgium, China, Italy, Hungary and Uruguay. A host of automakers such as Audi, Honda and Hyundai participate in the events, with their cars fitted with Kumho’s Ecsta S700 and W701 racing tires.

You May Also Like

PRT launches 59 new complete strut assemblies

Extending PRT’s product portfolio in North America, the new release represents nearly 12M vehicles in new coverage.


PRT has launched 59 new complete strut assemblies for the North American market. The launch includes application coverage for Nissan Frontier, Toyota Highlander and Mercedes E-Class models, in addition to brand-new applications, such as the Dodge Durango 2022, the Ram ProMaster City 2022, and the Mazda CX-9 2022, among others, according to PRT.

Tire Discounters partners with the Atlanta Braves for home run promotion

For every home run hit by the Braves this year in a game, Tire Discounters will give fans discounts on Goodyear/Cooper tires.

Michelin sponsors WWII vets’ return to Normandy for D-Day 80th anniversary

WWII vets will participate in several parades, ceremonies and celebrations during their 10-day tour of the Normandy region.

McCarthy Tire Service partners with Truckers Against Trafficking

McCarthy Tire Service has launched a company policy aimed at identifying and reporting potential human trafficking situations.


Other Posts

TIA’s EV Advisory Council tours Midtronics HQ

The agenda included a council meeting, a facility tour and a demonstration led by the Midtronics EV platform team.

Anyline to host the T.I.R.E. Summit

The event will include panel discussions on technology and innovation in the industry.

Radar Tires signs multi-year contract with Singapore Golf Association

Omni United said this partnership with SGA is part of its commitment to nurturing upcoming talent in Singapore.

Yokohama to supply Geolandar tires as OE on Toyota Land Cruiser SUVs

Geolandar X-CV and Geolandar A/T G31 tires are being supplied for the 250 series Land Cruiser.