Going, Going, Almost Gone: the Dayton Tire Brand - Tire Review Magazine

Going, Going, Almost Gone: the Dayton Tire Brand

If it seems like you are seeing less and less of the Dayton tire brand, well, you are.

And that situation is not likely to change, according to Gary Garfield, president and CEO of Bridgestone Americas, which owns and produces the brand and said that Bridgestone has "no plans to revitalize" the brand.

Garfield spoke about the Dayton brand at a press conference during last week’s World Golf Championships – Bridgestone Invitational, held at the Firestone Country Club in Akron.

The tiremaker stopped making Dayton brand medium truck radials last year, and over the last 18 months the once robust passenger and light truck/SUV associate brand has been a small handful of products. The brand has been a part of the company for 50 years, since the former Firestone Tire & Rubber Co. bought the former Dayton Rubber Co. in 1961.

While Garfield would not say with finality that the brand was going away, Dayton did not receive rousing support, either. “We still see some value in Dayton, but not much,” he said.

Garfield did say that Bridgestone may “outsource” the brand, but offered no other details.

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