Going, Going, Almost Gone: the Dayton Tire Brand - Tire Review Magazine

Going, Going, Almost Gone: the Dayton Tire Brand

If it seems like you are seeing less and less of the Dayton tire brand, well, you are.

And that situation is not likely to change, according to Gary Garfield, president and CEO of Bridgestone Americas, which owns and produces the brand and said that Bridgestone has "no plans to revitalize" the brand.

Garfield spoke about the Dayton brand at a press conference during last week’s World Golf Championships – Bridgestone Invitational, held at the Firestone Country Club in Akron.

The tiremaker stopped making Dayton brand medium truck radials last year, and over the last 18 months the once robust passenger and light truck/SUV associate brand has been a small handful of products. The brand has been a part of the company for 50 years, since the former Firestone Tire & Rubber Co. bought the former Dayton Rubber Co. in 1961.

While Garfield would not say with finality that the brand was going away, Dayton did not receive rousing support, either. “We still see some value in Dayton, but not much,” he said.

Garfield did say that Bridgestone may “outsource” the brand, but offered no other details.

You May Also Like

Sullivan Tire acquires seven new locations

Sullivan Tire has purchased the assets and will be leasing the buildings and they will open as Sullivan Tire locations effective June 5.

Sullivan Tire Logo

Sullivan Tire and Auto Service added seven new business units that were formerly Stratham Tire locations. The new locations are in Bangor and Auburn, ME, as well as Portsmouth and Brentwood, NH. Sullivan Tire has purchased the assets and will be leasing the buildings and they will open as Sullivan Tire locations effective June 5.

Yokohama Rubber becomes ATP Tour’s official tire partner

Yokohama Rubber said its partnership with the ATP Tour is aimed at increasing awareness of the Yokohama brand in the European market.

ATP-Tour-x-Yokohama
Global supply chains find their footing in a ‘Goldilocks zone’

The index rose in April to -0.18, from -0.32 in March, which signals that global supply chains are operating at close to full capacity.

GEP-Global-Supply-Chain-Volatility-Index-stock
Yokohama Rubber expands motorsports tire production capacity at Mishima Plant

Yokohama Rubber will invest approx. $24.2 million in a new line that will expand the plant’s capacity for motorsports tires by 35%.

Yokohama-Japan-plant
TechForce Foundation launches Techs Talk survey

The survey is designed to uncover insights into the perspectives of aspiring technician students and new working technicians.

Stock-technician-training-1400

Other Posts

Hunter Engineering releases new alignment coverage for hundreds of vehicles

The release covers new records as well as updates to existing records, covering OEM changes to existing vehicles.

Hunter-WinAlign
GRI appoints new director of North America

Ydo Doornbos has spent 29 years in the tire industry, and will now lead GRI’s efforts to expand the company in the North American market.

GRI-Ydo-Doornbos
Nexen Tire America details its 2024 U.S. motorsports program

Nexen Tire Motorsports drivers competed at the “Streets of Long Beach” Pro Championship event using the company’s N’Fera Sport R tire.

Nexen-Tire-America-2024-motorsports
Chapel Hill Tire opens 12th location in Durham, NC

Chapel Hill Tire said the new Durham location will offer everything from routine maintenance to complex repairs.

Chapel-Hill-new-location