In celebration of 65 years in business, Fountain Tire has launched two programs to say thanks to its customers and employees. An external contest, “65 Days of Giveaways,” and an internal campaign to raise awareness of the company’s longevity while offering prizes through this summer.
The company says through “65 Days of Giveaways,” customers have the opportunity to win $100,000 worth of prizes between June 7 and August 10. Every day, they can visit fountaintire65.com, click on a virtual bay door to reveal that day’s prize and enter for a chance to win it instantly. According to the company, prizes revealed to date include a set of four Goodyear tires, NBA game tickets to see the Toronto Raptors, Air MIles reward miles and a motorsport experience for two at the Area 27 Motorsports Park in Oliver, British Columbia. An additional grand prize will be awarded on the program’s final day.
Internally, the 65th-anniversary celebration engages associates at Fountain Tire’s corporate head office and across its 160 locally owned and operated stores. Associates are asked to submit photos of their summer adventures and participate in weekly photo challenges highlighting Fountain Tire spirit and community involvement, the company says. There is also a regional challenge to help “Bill,” a special 65th-anniversary statue, journey to as many Fountain Tire locations as possible.
