Fountain Tire Unleashes New Advertising Platform
Fountain Tire has launched a new long-term advertising platform and plans to emphasize the importance of customer relationships. Building on a 2018 rebrand that added “we’re on this road together,” a signature sidecar will appear in TV, print and digital ads to remind customers of Fountain Tire’s promise that they’ll never have to face tire

Fountain Tire names Randy Guidinger as MVP
At its annual Owners’ Convention in Victoria, BC, Fountain Tire says it recognized leaders within the organization and named Randy Guidinger, retired owner of the Leduc, AB Fountain Tire, Most Valuable Player. Guidinger was honored for 35 years of successful and dedicated service in Leduc, says Fountain Tire. In 2021, his store saw a 28

Former Fountain Tire CEO and Board Chair, Brian Hesje, Dies
Former Fountain Tire CEO and Board Chair Brian Hesje died on Dec. 5 with his family by his side, the company said.

BKT Canada Announces OTR Supply Alliance with Fountain Tire
Fountain Tire will have full access to BKT’s off-the-road product line-up for sale through its locations across Canada, the company said.

Fountain Tire Launches TireMobile
TireMobile combines online booking with on-site installation, seasonal tire changeovers and tire storage services at the customer’s home, workplace or other convenient location.

Fountain Tire Celebrates 65 Years with Two Programs
The company says through “65 Days of Giveaways,” customers have the opportunity to win $100,000 worth of prizes between June 7 and August 10.

Fountain Tire Names MVP at Virtual Convention
Jaecen Aspa, who partnered in the Terrace store in 2017, grew the local business by 28 percent over the past year and expanded services in nearby communities of Kitimat and Prince Rupert.

Fountain Tire Announces New C-Suite Appointments
Jason Herle (left) will assume the new role of COO, Cathy de Kock Gordon (center) will take on the role of CFO, and Shad Smereka (right) will become vice president, people & customer experience.

Fountain Tire Launches Digital Vehicle Inspection Reporting
The company says the new offering provides customers with detailed photos and descriptions taken during the vehicle inspection process.

Henry Hildebrandt Named Fountain Tire MVP
The company says Hildebrandt is well-known in the Virden community where he has served retail, commercial and farm customers since 2005.
Gallery: 2019 Tire Industry Honors Ceremony, TIA Annual Meeting
See highlights from the Tire Industry Association’s annual meeting and Tire Industry Honors Ceremony.

Fountain Tire Appoints 3 to New Executive Positions
Fountain Tire’s new appointments come as part of a corporate restructuring that supports the dealership’s strategic plan.
