Club 3633: Crystal Nelson, Tire Pros - Tire Review Magazine

Club 3633: Crystal Nelson, Tire Pros

If you follow Tire Pros on social media, you’re very familiar with Crystal Nelson’s work. Get to know more about Tire Pros' digital marketing manager.

Crystal Nelson Tire Pros Club 3633
Crystal Nelson, digital marketing manager for Tire Pros

If you follow Tire Pros on social media, you’re very familiar with Crystal Nelson’s work.

“Anything from A-Z with digital marketing for Tire Pros, I’m your girl,” says Nelson, who started just eight months ago with the nation’s largest tire dealer network.

As the digital marketing manager for Tire Pros, Nelson is not only in charge of social media strategy but is the primary contact for all Tire Pros dealers’ marketing needs. She also helps with Tire Pros events, including its annual dealer conference.

Before joining the Tire Pros marketing team, she worked for Bank of America and helped with the rollout of their mobile banking app. She said she was attracted to Tire Pros because of the family-like atmosphere and the position, which was created out of necessity for the company.

“I was allowed to forge my own path coming in,” she says. “I was able to see where we need to extend and grow, and I was able to say, this is who we are, this is where we need to be and get us there.”

Fun Fact: Nelson is a “die-hard” Clemson football fan. Any Saturday during football season, you can find her at the game or tailgating.

Since working in the industry, she has come to love hearing dealers’ stories and seeing the passion they have for the industry.

“We have some Tire Pros dealers who had their store passed down from their great-grandfather to their father and now them,” she says. “There are people in the tire industry as a whole who have been in the industry all their lives. I think it’s interesting to see the evolution to where we are now.”

In the future, Nelson says she sees the industry becoming more digitized, with tire dealers using online booking tools and adding mobile service units as a value-added service. With that growth, she predicts Tire Pros will grow its digital marketing presence and hopes to be the director of digital marketing and have a team of her own one day.

But each day, Nelson is growing Tire Pros’ digital footprint, giving her 110%.

“(My mom) always said give 110% no matter what,” Nelson says. “Give 110% of yourself every day and always take away from your job something you can build on and learn as much as you can so you have the knowledge to take down the road with you.”

You May Also Like

Repairify appoints vice president of general automotive repair markets

Ben Johnson will lead the business development and product management teams for asTech Mechanical.

Repairify-Ben-Johnson

Repairify has appointed Ben Johnson as vice president of general automotive repair markets to help lead the company’s expansion into the mechanical market. Repairify said it chose Ben Johnson to lead the business development and product management teams for asTech Mechanical as it enhances its remote OEM solutions.

Hankook Tire appoints four new sales roles

These appointments included Gabriel Leventis, Steve Johnson, John Lesnak and Ken Everhart in various roles.

hankook-combo
GRI appoints new director of North America

Ydo Doornbos has spent 29 years in the tire industry, and will now lead GRI’s efforts to expand the company in the North American market.

GRI-Ydo-Doornbos
Ascot Supply Corp. promotes Mark Paquette to vice president

Paquette will work under the direction of current President David Kessler and officially begin his new role on June 3.

Mark-Paquette-Ascot-Supply
TBC Corp. names COO for TBC Brands, TBC International

Bill Schafer brings 30 years of experience from Michelin, where he held various leadership roles during his tenure.

Bill-Schafer-TBC

Other Posts

SRNA promotes Wayne Horne to strategic account manager

Horne has been a part of SRNA for nearly eight years and held various roles throughout his tenure, starting in customer service.

SRNA-Wayne-Horne
SRNA introduces new field engineer manager

Chariarse has extensive experience in his field, working as a commercial truck field engineer in the tire industry for the past 21 years.

SRNA-Eduardo-Chariarse
Bartec TPMS adds Joe Miller to its field service team

Miller previously spent four years with Snap-on as an equipment specialist, and most recently with GPC/NAPA at the St. Louis company-owned auto parts stores.

Joe-Miller-Bartec
TBC promotes Don Byrd to president and CEO

Byrd joined TBC in April 2018 as executive vice president of TBC and president & COO of National Tire Wholesale (NTW).

Don-Byrd-TBC-1400