Bridgestone Americas Releases 2022 DE&I Annual Report

Bridgestone Americas Releases 2022 DE&I Annual Report

The 2022 DE&I Annual Report outlines improvements Bridgestone has made in its three DE&I focus areas.

Bridgestone announced the release of its 2022 DE&I annual report. The report includes a detailed scorecard on its diversity representation across the US and Latin America along with a breakdown of its DE&I commitments, strategy and efforts in the last year.

“The release of our second DE&I Annual Report further solidifies our focus on empowering our teammates and the communities where we live, move, work and play,” said Ebonee Davis Ifeobu, vice president of diversity, equity and inclusion at Bridgestone Americas. “Last year, we made a commitment to build upon the DE&I framework already in place and doubled down on our efforts to listen, learn and evolve. While this is an ongoing and intentional journey, I’m proud of the strides we’ve made thus far.”

The 2022 DE&I Annual Report outlines three DE&I focus areas:

  • Workplace – Bridgestone is creating an equitable experience for underrepresented groups and an inclusive experience for all;
  • Workforce – Bridgestone is focused on the retention, recruitment and advancement of underrepresented groups;
  • Marketplace – Bridgestone is providing support to organizations that advance causes that support more equitable opportunities in the communities in which its customers, teammates and partners live and operate, and are doing meaningful business with underrepresented groups in its supplier network.

Bridgestone said it created an inclusive pathways empathy framework, trained more than 5,000 teammates in a foundational implicit bias course and found new ways to connect with teammates through its manager roundtable sessions and free-to-be programming.

Bridgestone says it engaged with organizations like the National Society of Black Engineers and the Society of Women Engineers to develop a pipeline for underrepresented groups in key engineering roles. In 2022, Bridgestone received a score of 90 out of 100 on the Human Rights Campaign Foundation’s 2022 Corporate Equality Index (CEI) and was named a top company for women to work for in transportation by Women in Trucking.

Bridgestone said it made progress in several areas including increasing its spending with minority and women-owned law firms from 6% to 10%, partnering with the Women in Trucking’s annual conference and teaming up with the Nashville Predators to provide funding for the Creating Opportunities for Racial Equity (CORE) program.

You May Also Like

Hankook Tire Announces ‘Great Catch Rebate’

The Hankook Tire Great Catch Rebate includes six of Hankook’s premium passenger and light truck SUV lines.

As baseball fans and players gear up for the 2023 season, the "Official Tire of MLB," Hankook Tire, announced its first 2023 consumer promotion, the "Great Catch Rebate," running through May 21. This year’s promotion includes six of Hankook’s premium passenger and light truck SUV lines, including new consumer offerings.

Women In Trucking Association Announces Gold Partnership

Bridgestone Americas is Women in Trucking’s newest Gold Level Partner.

Bridgestone-WIT
Yokohama Rubber Gains UK Clearance for Trelleborg Aquisition

The UK’s Competition and Markets Authority granted Yokohama Rubber “unconditional clearance” for its planned acquisition of outstanding shares of Trelleborg Wheel Systems.

yokohama acquires Trelleborg wheel systems_
Yokohama Tire to Sponsor the 2023 Porsche Sprint Challenge

Yokohama is partnering with Porsche Motorsport and USAC for the 2023 Sprint Challenge North America.

Yokohama-Porsche
H/T vs. A/T Tires: How to Guide Your Customer

Your guide on deciding if highway tires or all-terrain tires best suit your customer’s needs.

HT AT tires

Other Posts

Christine Perry Joins Leeds West Groups

Leeds West Groups (LWG) has found its new director of marketing in Christine Perry.

Leeds-West-Christine-Perry
Louisiana Governor Delegation Visits Kumho Tire’s S. Korea HQ

A Louisiana Trade Delegation met with Kumho Tire officials in Seoul to discuss the company’s upcoming Louisiana distribution center.

Kumho-Gov-LA
Gallery: 2023 Continental Tire Dealer Meeting

High-volume Continental GOLD dealers were treated to an all-inclusive stay and various activities during the group’s 2023 meeting.

Club 3633 Nominations Now Open!

Know someone changing the tire industry for the better? Nominate them for our Club 3633!

Club 3633 2022