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Apollo Announces Price Increase for Vredestein Tires

The prices of Vredestein consumer tires are planned to increase on March 1.

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The extent of the increase will be up to 5%, including adjustments at the article and pattern level.

The price increases reflect increases in raw material cost movement and an increase in global ocean freight rates, the company says.

“We continue our resolve in building the Vredestein brand in U.S and Canada by providing best in class products from our global manufacturing facilities. The Vredestein brand continues to be attractively positioned and a key contributor to our channel partners profitability” said Abhishek Bisht, assistant vice president for Americas, Apollo Vredestein Tires.

MORE: Apollo Tyres ‘Strategy of Entrenchment’ for U.S. market

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