Hercules Tires, TIS Wheels Launch Co-Branded UTV Tire

Hercules Tires and TIS Wheels announced the launch of its new co-branded premium utility terrain vehicle (UTV) tire, the TIS UT1 by Hercules. It is the first UTV tire to be offered by Hercules Tires and will be available in Q1 2022. Tire Review tested the new TIS UT1 by Hercules during a ride-and-drive event in Moab, Utah, in October. During a product overview on the trip, Steven Liu, senior director of proprietary brands for Hercules, said tire dealers would no longer have to go to a power sports dealer for UTV tires and could buy directly from Hercules.

“This is a stocking item at Hercules. That means every distribution center, or hub at least, we can now put in a stocking quantity for [tire dealers,]” Liu said.

The TIS UT1 by Hercules has an aggressive max all-terrain tread pattern specifically designed for UTV/SxS vehicles that are driven in these settings. With a balanced void ratio and innovative biting edges on the tread blocks, the eight-ply rated TIS UT1 by Hercules is designed for work or recreation and offers excellent traction in a variety of surface elements. The tire is also unique in that it offers a dual buttress design that allows consumers to cost effectively customize the look of their UTV with two different sidewall designs on one tire, Hercules Tires said.

The TIS UT1 by Hercules is a new co-branded UTV tire from Hercules Tires and TIS Wheels. Tire Review tested the tire on a ride-and-drive event in Moab, Utah, in October.

“Introducing a new UTV tire fits Hercules Tires strategy of expanding our portfolio to continue to be the ‘one-stop shop’ for consumers seeking a replacement tire,” said Josh Simpson, senior vice president of Hercules Tires. “Not only are consumers continuing to look for a tire that will confidently match the performance of their vehicle regardless of the terrain, but more and more consumers want to customize their vehicles and require a tire that will compliment the look and personality of their vehicle as well. These tires provide the ability to create a custom user experience.”

Hercules said it decided to collaborate with the off-road division of TIS Wheels on the design and features of the tire because it enables Hercules to set itself apart from competitors.

TIS Wheels via it’s TIS Offroad brand is taking its off-road wheel expertise into the UTV/ATV market with two new UTV/ATV wheel styles available in seven finishes at launch. The 558 is a mesh style wheel available in satin black, anthracite gray, bronze and gloss black with milled accents. The 559 is an aggressive concave 8-spoke design available in bronze, anthracite gray and satin black, Hercules Tires said.

Hercules said some of the key features of the tire include:

Aggressive maximum all-terrain tread pattern specifically designed for UTV/SxS vehicles. The 8-ply rated TIS UT1 by Hercules is best used for sand, silt, loose rocks, gravel, dirt and soil surface terrains.
Applications: UCV, RUV, SRV
Balanced void ratio and innovative biting edges on the tread blocks offer excellent traction in a variety of surface elements
Dual buttress design with extended bolstered shoulder lugs allowing for user customization and added sidewall impact resistance
Center and intermediate tread block design provides superior grip and envelop rocks and other objects when riding on rugged trails
Sophisticated scalloped shoulder lug design incorporating elongated stone ejectors to effectively reduce stone retention and drilling
Inclined deep and wide groove enhancing traction performance and maximize debris cleaning capability
Dual compound between tread and shoulder areas to maximize tread life and rock crawling performance
Optimized footprint and tread design creates lateral stability, maximum handling, and confidence in control during acceleration and braking

Backed by the Hercules Performance Promise, the tires have a 24-month limited protection policy for workmanship and materials, the company said.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."