Nokian Tyres Launches All-Weather Tire Campaign

Nokian Tyres has launched a campaign aimed at educating consumers about all-weather tires, which offer a level of four-season driving protection not found in all-season tires, which are not designed for winter use. The company established NokianTires.com/Weather to learn why all-weather tires are a safe, convenient winter driving option.

The website explains the difference between all-weather and all-season tires and explores the qualities that make Nokian Tyres’ all-weather products a premium option for consumers.

All-weather tires carry the severe service emblem, which indicates they meet the necessary standards to be certified in winter weather. The symbol, also known as the three-peak mountain snowflake, means the tires are legal for winter driving in places that require winter tires during that season.

The Goodyear Tire & Rubber Company has named Ryan Waldron as president of the company's Americas business unit, reporting to Chief Executive Officer and President Mark Stewart. He succeeds Steven R. McClellan, who retired on April 1.

"At Goodyear, our customers are at the center of everything we do, and in Ryan Waldron, we have a customer-centric, execution-focused business leader with a deep understanding of both the marketplace and all aspects of our business, as well as a proven track record of delivering results," Stewart said. "I am thrilled to announce him as president of Goodyear's Americas business and have enormous confidence that under his leadership, both the company and our customers will reach even greater levels of success."