Read what it takes to see success when a new store comes online, how VIP retains its technicians, and expected sales trends during the second half of the year.
Double Coin and CMA will showcase the tire at Con Expo 2023 in Las Vegas from Mar. 14-18.
A tire’s wet performance is the safety net drivers need to be prepared for the harshest conditions.
After a decade of battling tariffs, Giti Tire executives discuss how the company has changed to better service dealer partners.
The tire will replace the existing Celsius and Celsius CUV tire models.
Performance in tough weather conditions keeps the all-weather segment popular.
Kenda is out to demonstrate its ‘Podium to Pavement’ credo in performance racing.
When it comes to all-season and all-weather tires, consumer expectations have been a driving force in both segments, affecting everything from OE fitments and sales trends to tire performance. Essentially, consumers want the convenience of not having to swap tires every winter, as well as the safety and performance provided by capable all-weather tires, according
During the 2022 SEMA Show, Kenda Tire debuted its new “four season” tire: the Vezda Touring 4S KR211 as well as announced new sizes for its Klever M/T2 and a revamp to its UHP tire line. All this is set to launch next year, as the company looks to tackle key segments and spread awareness
Pirelli announced the introduction of the WeatherActive range, its first tire range with all-weather capabilities. This new product is backed by the Three Peak Mountain Snowflake rating (3PMS), which certifies that the tire delivers high-level performance even in severe snow conditions, making the WeatherActive a true “four seasons” tire. Pirelli is launching the new WeatherActive
With a hectic economy and changing tire landscape, leadership at Continental Tire the Americas believes the way to win dealers is by adding value to their business. Being a consistent, reliable partner in the market is the way their team has always built relationships with dealers, and as businesses continue to rebound from pandemic lows,
When tire dealers tell you, “Keep doing what you’re doing, I just need more tires,” that’s a simple yet hard mandate to follow, especially in an environment where the supply chain is as predictable as the weather. Yet this is what Toyo Tires dealers told Michael Graber, president and CEO of Toyo Tire USA, when