Hercules Tire Offers Rewards Program for Commercial Tire Dealers

Hercules Tire & Rubber Co. has announced a new rewards program for tire dealers of the brand.

The Hercules Commercial and Industrial Power Program (HCP) for dealers of Hercules-brand medium truck tires and Hercules/Hercules by Solideal branded specialty commercial tires. The program is available to all American Tire Distributors (ATD) customers.

“We want to continue our mission of exceeding customer expectations, by offering a program to reward dealers’ success, helping them to accomplish their goals,” said Jedd Emans, vice president of marketing for Hercules Tire. “We expanded our commercial line-up with industrial and OTR tires last year, so we now have a robust foundation for this new program.”

The HCP program offers dealers motivation to build sales by earning annual volume bonuses and other incentives, one of which is a trip for two to a tropical destination. Dealers may commit to one of four levels within the program to maximize their earning potential.

This program is offered exclusively through ATD. Interested dealers can contact an ATD representative or visit herculestire.com/hcp-program to learn more.

The Goodyear Tire & Rubber Company has named Ryan Waldron as president of the company's Americas business unit, reporting to Chief Executive Officer and President Mark Stewart. He succeeds Steven R. McClellan, who retired on April 1.

"At Goodyear, our customers are at the center of everything we do, and in Ryan Waldron, we have a customer-centric, execution-focused business leader with a deep understanding of both the marketplace and all aspects of our business, as well as a proven track record of delivering results," Stewart said. "I am thrilled to announce him as president of Goodyear's Americas business and have enormous confidence that under his leadership, both the company and our customers will reach even greater levels of success."