Falken Tires has been named the Official Tire Sponsor of Formula Drift and will continue to support six drivers in the 2017 series.

As the Official Tire Sponsor of Formula Drift, the tiremaker will have more involvement in dealer hospitality, spokesmodel meet and greets, driver autograph signings and a learning center display through its Falken rig at most of the series eight rounds.

“We’re fully committed to extending our brand and legacy through this great series,” said Nick Fousekis, director, motorsports marketing and events for Falken. “Formula Drift has continued to flourish and Falken has grown with it.”