Falken Ends Partnership with Formula Drift
Falken Tires, a subsidiary of Sumitomo Rubber Industries, Ltd. in Japan, will end its Formula Drift driving program as well as its support within the Champ Off Road Racing series. “As many companies reassess their overall strategies to better handle potential constraints, Falken has decided to move its resources in different directions,” the companny said.
Formula DRIFT Renews Partnership with GT Radial
Formula DRIFT renewed its partnership with GT Radial for another three-year term to provide tires to teams in the PRO Championship through the 2025 season. Additionally, GT Radial has extended its agreement to remain the Official Tire of PROSPEC for another two years, taking it through the 2024 season. Joining PROSPEC in 2021, all drivers will
GT Radial to Compete in Formula Drift in 2020
GT Radial will return to Formula DRIFT, North America’s professional drifting competition, in 2020 after competing from 2014-2016.
Nexen Tire Motorsports Kicks Off 2019 Formula Drift
Nexen Tire Motorsports introduced its 2019 Formula Drift team at the season kick-off event – Formula Drift Round 1: Streets of Long Beach – in early April.
Falken Named Official Tire Sponsor of Formula Drift
Falken Tires has been named the Official Tire Sponsor of Formula Drift and will continue to support six drivers in the 2017 series.
Hankook Named SABRE Award Finalist
Hankook Tire America Corp. has been named a 2016 North America SABRE Awards finalist for its Formula Drift racing sponsorship public relations and social media campaign. The tiremaker is one of five finalists in the SABRE Award’s “Sponsorship” category, which includes JetBlue, Microsoft, Benzac and Humana. The “Hankook Tire Kicks it into High Gear with