Continental AG’s Elite RPM (Rewards Program Member) Club has re-launched its professional repair technician rewards program with new features.

The Elite RPM Club continues to offer rewards for proofs-of-purchase of Continental Elite products, but now will focus more on engaging professional repair technicians who use the Elite products, Conti said.

With its new focus, members can reach Conti through new social media channels and get new products first, enjoy quarterly program enhancements, special promotions and have access to more gift card reward choices, the company said. Additionally, Conti will offer training to members in the coming months.

Warehouse distributors can also benefit from the program. For more information on the Elite RPM Club, visit continental-eliterpmclub.com.