Conti Outfits 2014 FIFA World Cup Buses With ContiGol

As an official sponsor of the 2014 FIFA World Cup, Continental is equipping all 32 team buses for this year’s event in Brazil. The tiremaker is outfitting all buses with its ContiGol Urbano tire.

“We are proud, that our premium bus tires are used on the team buses during the 2014 FIFA World Cup. The ContiGol ensures maximum safety for the world’s best footballers during the tournament as well as passengers and drivers in everyday life,” said Andreas Esser, head of the business unit commercial vehicle tires at Continental.

The ContiGol Urbano was specially designed to meet the requirements of urban traffic in Brazil, the tiremaker said. The tire features AirKeep-Technology which helps keep the tire air pressure at the optimal level longer, leading to less deformation and better driving characteristics, Conti said. The tire is also designed with a new rubber compound that provides a 30% mileage improvement over its predecessor.

In addition, the ContiGol Urbano sidewall has been specially designed with stylized soccer balls and the World Cup logo, the tiremaker said.

Continental has previously supplied tires for the 2006 and 2010 FIFA World Cups in Germany and South Africa.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."