Dobbs was instrumental in elevating the company’s brand-building efforts in the U.S. and Canada, driving improvements in brand awareness, familiarity and purchase intent for both the Bridgestone and Firestone brands, the company says.
Langerak's family motto – "Family. Value. Trust." – permeates every facet of the business, reflected in everything from the framework of the company’s culture to the loyal customers who depend on Langerak’s team for all their tire and service needs.
Listen to Shop Owner Solutions, a new podcast from Tire Review sister publication Shop Owner, about how two shop owners have faced business challenges and turned them around into success stories that propel their businesses into the future.
In this episode of What’s Treading with Tire Review, we speak with Tire Discounters about the factors that played a role in the company launching its new franchising program and the overall M&A landscape in tire retail.
Tire Review eNewsletter
Get the latest news, insights, and more delivered directly to your inbox.