2019 Newsmakers: Giti Tire USA - Tire Review Magazine

2019 Newsmakers: Giti Tire USA

Giti Tire USA says over the next five years, it plans to release one to two new products each year for the North American market as it aggressively ramps up its production capacity at the plant. Find out what's in store for 2020.

Tire Review is showcasing 2019 “Newsmakers” — companies that have made headlines in the past year with tire-related news about new technology, plant openings, marketing initiatives, dealer program updates, product launches and more — that made the list as determined by top engagement on tirereview.comAfter a brief overview of each Newsmakers’ newsworthy item(s), you’ll find a company executive’s answer to this question: What can dealers expect from your company in 2020, highlighting key dealer-focused initiatives, programs and events?

News in 2019

After opening its first plant in the U.S. a little over two years ago, Giti Tire USA has been in growth mode. With 700 employees and counting, the 1.7 million-square-foot plant operates using a straight line manufacturing system – raw materials are mixed into the tire’s sub-components on the south end of the plant, and on the north end, the finished product is stored in a 400,000 square-foot warehouse. The company says over the next five years, it plans to release one to two new products each year for the North American market as it aggressively ramps up its production capacity at the plant.

Giti-Newsmakers-600x300

Thomas Okihisa, Director of Marketing:

“With the launch of the Maxtour LX product line in 2019 and several new products on the way, 2020 will be an exciting year for the GT Radial brand.

“In addition to the Maxtour LX, which covers fitments for the top 20 passenger and crossover  vehicles sold in the US, our dealers can look forward to the Adventuro HT for pickup and SUV owners. This new product, which has performed extremely well on our mileage, handling and noise tests, will be backed by a 60,000-mile limited tread wear warranty.

“Both patterns were designed and developed at our US R&D facility which is in the manufacturing plant at Richburg, SC, where the tires are also made.

“To support our new products and the brand, we are offering the GT Radial Smart Program to associate dealers. The program provides incentives, marketing support materials, signage and on-line training to assist associate dealers push the brand. On top of that, we’re launching an all-new website and are increasing promotional activities such as our return to Formula DRIFT competition.

“Our passenger and light truck tire manufacturing facility will continue ramping up production in 2020. Our hard-working, dedicated workforce will soon be producing 10,000 tires a day. Our dealers can have utmost confidence in the quality of our American-made tires.  This, along with “American Engineering,” are great selling points to many consumers.

“For people who have not experienced GT Radial quality before, we offer a 30-Day Test Drive Satisfaction Guarantee, as well as a road hazard warranty and 24-hour roadside assistance on key products. These are strong selling points to get consumers to try their first set of GT Radial tires; then, we are confident they will become satisfied repeat customers.

“Each and every GT Radial tire is a product of extensive research and the latest technology. Drivers can expect great performance and have ultimate confidence on the road when driving on GT Radial.”

For more of Tire Review’s 2019 Newsmakers, click here.

Check out the rest of the December digital edition of Tire Review here.

You May Also Like

Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

2024-Great-Catch-Rebate-1400

Hankook Tire has announced its first consumer promotion of the year, the Great Catch Rebate, running now through July 7. Twelve of Hankook’s EV, passenger, light truck and SUV tires headline this promotion. Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

Autel Energy Showcases EV Charging Solutions, Electrified Bronco at CES

At CES, Autel Energy showcased its suite of EV charging solutions and an electrified 1969 Ford Bronco.

Autel-U.S.-Enters-EV-Charging-solutions-Industry
2019 Newsmakers: Bridgestone Americas

Nearly all products in the Firestone family of tires have been upgraded over the past three years, and Bridgestone is on track to have all of its consumer tire portfolio across both the Bridgestone and Firestone brands either upgraded or replaced by the end of 2020.

Bridgestone-Newsmakers-800x400
2019 Newsmakers: Nokian Tyres

Nokian Tyres opened its first U.S. manufacturing facility and launched numerous new products. See what’s in store for 2020.

Newsmakers-Nokian-800x400
2019 Newsmakers: Nexen Tire America

Nexen Tire opened its North American Technology Center and debuted the Roadian GTX. Find out what’s in store for 2020.

Nexen-Newsmakers-800x400

Other Posts

GT Radial Formula Drift team welcomes 14-year-old driver

Minowa, who will be the newest and youngest driver in the Formula Drift 2024 pro season, will be debuting with Team Jerry Yang Racing.

GT-Radial-FD-Driver-Hiroya-Minowa
TIA is now accepting nominations for open board of directors positions

The newly-elected board members will serve three-year terms with the potential for re-election to two additional terms.

OTR-Conf---DIck-Gust-1400
Professional race car driver to compete on Bridgestone Potenza RE-71RS tires

Tom O’Gorman will compete on Bridgestone Potenza RE-71RS tires in the World Racing League Grand Touring Over class during the 2024 season.

Kumho Tire becomes an Official Tire of Formula DRIFT

As part of the sponsorship, Kumho Tire will receive a significant footprint at each of the eight Formula DRIFT events in the 2024 series, including track signage and activation during race weekends.

Kumho_Tire_USA_Formula-DRIFT-sponsorship-1400